Given the unique cultural-political context of China, this paper aims to investigate two research questions: What has been the development trajectory of policy-making on consumer privacy protection in China, and what factors have shaped its development over the years?
Chinese policy-making on consumer privacy protection has made steady advancement in the past few decades due to factors such as technological development, elite advocacy and emulation of other markets; however, the effects of these factors are conditioned by local forces.
This project is supported in part by a Davis fellowship to the first author from College of Business Administration, Rider University.
Gao, Z. and O’Sullivan-Gavin, S. (2015), "The development of consumer privacy protection policy in China: a historical review", Journal of Historical Research in Marketing, Vol. 7 No. 2, pp. 232-255. https://doi.org/10.1108/JHRM-08-2014-0022
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