Ethical shopping in late Victorian and Edwardian Britain

Abstract

Purpose

The purpose of this paper is to demonstrate the significance and limitations of ethical shopping in Britain in the period between the 1880s and 1914 and, in particular, the use of white lists as a means of encouraging consumers only to buy goods produced in satisfactory working conditions.

Design/methodology/approach

A brief survey of earlier examples of ethical shopping provides the context for a discussion of the published prospectus of the “Consumers” League’. Unpublished records of the Christian Social Union (CSU), supplemented by newspaper reports, are used to examine the rationale for white lists, their creation and effectiveness.

Findings

The paper demonstrates that, contrary to what has generally been thought, consumers’ leagues originated in Britain not the USA. The CSU was not ineffective but provided an ethical and religious rationale for consumer activism. It was also responsible for the creation of white lists in several towns and cities in Britain and promoted the concept of preferential buying. CSU activity helped shape public opinion, but sustained improvements to working conditions also required effective trade unions and government intervention.

Research limitations/implications

Relatively few CSU branch records survive and this precludes a comprehensive survey of its role in ethical shopping.

Originality/value

The British consumer movement in this period has been little studied and often dismissed. By making use of archives, particularly CSU branch records, that have generally been ignored, the paper demonstrates that ethical shopping mattered and deserves more attention. It also highlights the importance of setting this in a wider context, particularly trade unionism and co-operation.

Citation

Mitchell, I. (2015), "Ethical shopping in late Victorian and Edwardian Britain", Journal of Historical Research in Marketing, Vol. 7 No. 3, pp. 310-329. https://doi.org/10.1108/JHRM-08-2014-0021