This editorial aims to review the contents of the special issue, situating it within appropriate historical context.
A close reading of the contents of the special issue is provided.
This special issue reveals the important contributions of a number of previously forgotten female pioneers in marketing, advertising and consumer research.
This introduction adds further historical detail about the structures and biases that have limited the opportunities available to female contributors to marketing theory, thought and practice.
Tadajewski, M. and Maclaran, P. (2013), "Remembering female contributors to marketing theory, thought and practice", Journal of Historical Research in Marketing, Vol. 5 No. 3, pp. 260-272. https://doi.org/10.1108/JHRM-04-2013-0021
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