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Remembering female contributors to marketing theory, thought and practice

Mark Tadajewski (Durham Business School, Durham University, Stockton‐on‐Tees, UK)
Pauline Maclaran (Royal Holloway, University of London, Egham, UK)

Journal of Historical Research in Marketing

ISSN: 1755-750X

Article publication date: 2 August 2013

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Abstract

Purpose

This editorial aims to review the contents of the special issue, situating it within appropriate historical context.

Design/methodology/approach

A close reading of the contents of the special issue is provided.

Findings

This special issue reveals the important contributions of a number of previously forgotten female pioneers in marketing, advertising and consumer research.

Originality/value

This introduction adds further historical detail about the structures and biases that have limited the opportunities available to female contributors to marketing theory, thought and practice.

Keywords

Citation

Tadajewski, M. and Maclaran, P. (2013), "Remembering female contributors to marketing theory, thought and practice", Journal of Historical Research in Marketing, Vol. 5 No. 3, pp. 260-272. https://doi.org/10.1108/JHRM-04-2013-0021

Publisher

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Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited