To read this content please select one of the options below:

Factors influencing inbound medical travel to India

Anita Medhekar (School of Business and Law, Central Queensland University, Brisbane, Australia)
Ho Yin Wong (Department of Marketing, Deakin University – Melbourne Burwood Campus, Burwood, Australia)
John Edward Hall (Department of Marketing, Deakin University – Melbourne Burwood Campus, Burwood, Australia)

Journal of Health Organization and Management

ISSN: 1477-7266

Article publication date: 11 February 2019

Issue publication date: 5 April 2019

698

Abstract

Purpose

The purpose of this paper is to explore the demand-side factors that influence the inbound medical tourists’ (MTs) decision to travel abroad for medical treatment/surgery.

Design/methodology/approach

The researchers conducted thematic analysis of in-depth interviews in India with 24 foreign MTs’ to generate the themes, identify factors and propose a model with hypothesis for future quantitative survey.

Findings

The findings conclude that patients ranked in ascending order less waiting time for surgery, healthcare quality and accreditation, staff/surgeons expertise, healthcare information, hospital facilities and services, patient safety, travel risk, surgical costs and holiday opportunity as important factors that influence the decision to travel abroad for medical treatment/surgery.

Research limitations/implications

Foreign patients from six private hospitals were willing to be interviewed with the permission of the hospital. Due to confidentiality and privacy policy, many hospitals declined interviews with foreign patients.

Practical implications

The findings are generalised in case of foreign patients as MTs and all private hospitals treating foreign patients in India and other global healthcare destinations. Policy implications suggest that private hospitals in developing countries need to provide first-class quality of healthcare as foreign patients look for internationally accredited quality, no waiting time, patient safety, qualified and experienced surgeons, healthcare workers education and experience hospital facilities and post-surgery care with positive healthcare outcomes.

Originality/value

There is little empirical research on the views of inbound MTs, about factors influencing their decision to travel abroad for surgery to India.

Keywords

Citation

Medhekar, A., Wong, H.Y. and Hall, J.E. (2019), "Factors influencing inbound medical travel to India", Journal of Health Organization and Management, Vol. 33 No. 2, pp. 155-172. https://doi.org/10.1108/JHOM-08-2018-0234

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

Related articles