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The perception of crowding, quality and well-being: a study of Vietnamese public health services

Sukanlaya Sawang (International Centre for Transformational Entrepreneurship, Coventry University, Coventry, UK)
Cindy Yunhsin Chou (College of Management, Yuan Ze University, Taipei, Taiwan)
Bao Quoc Truong-Dinh (Department of Marketing, University of Economics, The University of DaNang, Danang, Vietnam)

Journal of Health Organization and Management

ISSN: 1477-7266

Article publication date: 20 June 2019

Issue publication date: 8 July 2019

Abstract

Purpose

The purpose of this paper is to examine the extent to which the perception of crowding by medical staff and patients impacts patients’ perceived service quality (SQ), overall satisfaction and emotional well-being.

Design/methodology/approach

Data were collected from 258 matched pairs of medical staff members and their patients at six public hospitals.

Findings

Medical staff-perceived crowding negatively influences patients’ perceived SQ. The perceived SQ then impacts patients’ overall satisfaction and emotional well-being. Patients’ perceived crowding does not significantly impact their perceived SQ but increases the positive emotional well-being of patients.

Originality/value

Scant research has investigated a matched pair of service providers and their customers. This study concentrates on how individuals’ perceived human crowding and medical staff SQ affect consumers’ emotional well-being. This research leads to the formulation of theoretical and public policy suggestions to improve the quality of interactive services with minimal cost and disruption.

Keywords

Acknowledgements

This work is supported in part by the Ministry of Science and Technology, Taiwan under Grant No. MOST 104-2410-H-155-022.

Citation

Sawang, S., Chou, C.Y. and Truong-Dinh, B.Q. (2019), "The perception of crowding, quality and well-being: a study of Vietnamese public health services", Journal of Health Organization and Management, Vol. 33 No. 4, pp. 460-477. https://doi.org/10.1108/JHOM-08-2018-0233

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited