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Value supply chains at the base of the pyramid: studies of past and present textile networks

Sameer Prasad (University of Wisconsin-Whitewater, Whitewater, Wisconsin, USA)
James Jaffe (University of Wisconsin-Whitewater, Whitewater, Wisconsin, USA)
Kuntal Bhattacharyya (Department of Marketing and Operations, Indiana State University, Terre Haute, Indiana, USA)
Jasmine Tata (Loyola University Chicago, Chicago, Illinois, USA)
Donna Marshall (Michael Smurfit Graduate School of Business, University College Dublin, Dublin, Ireland)

Journal of Humanitarian Logistics and Supply Chain Management

ISSN: 2042-6747

Article publication date: 4 December 2017

489

Abstract

Purpose

Billions of entrepreneurs at the Base of the Pyramid (BoP) operate as small-scale producers within multi-tiered supply chain networks. Unfortunately, a majority of these entrepreneurs are simply unable to derive sufficient value from the network and are vulnerable to disasters and poverty. The purpose of this paper is to develop a typology that examines dynamic and triadic power relationships in order to create value chains for BoP producers.

Design/methodology/approach

This paper builds upon the available literature and a relevant historical case study to develop a typology. The validity of the typology is ascertained by examining and comparing two current BoP silk weaver communities in India.

Findings

The typology captures essential environmental variables and relates them to mediated and non-mediated forms of power which, in turn, shape the value derived from the supply chain network.

Practical implications

The typology provides specific recommendations for BoP producers, such as the formation of cooperatives, engaging in political unionization and ensuring that their social networks expand beyond local communities.

Originality/value

The typology brings together structuration theory and power and provides a framework for understanding supply value. This typology is generalizable to dynamic multi-tiered supply chain networks.

Keywords

Citation

Prasad, S., Jaffe, J., Bhattacharyya, K., Tata, J. and Marshall, D. (2017), "Value supply chains at the base of the pyramid: studies of past and present textile networks", Journal of Humanitarian Logistics and Supply Chain Management, Vol. 7 No. 3, pp. 304-323. https://doi.org/10.1108/JHLSCM-02-2017-0002

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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