Coworking as a model for conscious business

Marko Orel (University of Economics, Prague, Czech Republic)
Jaroslava Kubátová (Palacký University Olomouc, Olomouc, Czech Republic)

Journal of Global Responsibility

ISSN: 2041-2568

Publication date: 15 August 2019

Abstract

Purpose

The purpose of this paper is to cross-reference the defining perspectives of coworking as an emerging integral model of conscious business.

Design/methodology/approach

The methodological framework is built on transdisciplinary research of spatial scale of existence by using the qualitative approach of participant observations and interviews.

Findings

The empirical data suggest that independently organized and self-financed coworking spaces can be categorized as conscious businesses.

Research limitations/implications

Coworking spaces are evolving and hybridizing. While a conscious business model can be cross-referenced with independently run coworking spaces that target the self-employed as their user group, this is not certain for larger, franchise-based coworking centers as a larger sample would need to be researched and analyzed.

Originality/value

No attempts have been made previously for identifying cross-references between the concept of conscious business and the coworking model.

Keywords

Citation

Orel, M. and Kubátová, J. (2019), "Coworking as a model for conscious business", Journal of Global Responsibility, Vol. 10 No. 3, pp. 257-270. https://doi.org/10.1108/JGR-11-2018-0068

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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