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Secondhand clothing purchase intentions: Generation Z’s perspective

Halimin Herjanto (University of the Incarnate Word, San Antonio, Texas, USA)
Muslim Amin (School of Hospitality and Tourism Management, Muma College of Business, University of South Florida, Tampa, Florida, USA)
Elizabeth Purinton (School of Management, Marist College, Poughkeepsie, New York, USA)
Edward L. Lindle II (School of Management, Marist College, Poughkeepsie, New York, USA)

Journal of Global Responsibility

ISSN: 2041-2568

Article publication date: 12 June 2023

Issue publication date: 10 January 2024

1143

Abstract

Purpose

Based on the learning and attitudinal theories, this study aims to investigate the direct effect of two type of experiences, attitude and the indirect impact of fashion innovativeness, materialism and financial pressure on Generation Z’s secondhand clothing (SHC) purchase intention.

Design/methodology/approach

A total of 180 usable surveys were gathered from Generation Z participants and analyzed by a partial least-square-structural equation model.

Findings

The results show that attitude (SHC hygiene vs SHC fashion style) and past experiences (daily use occasion vs particular use occasion) directly affect SHC purchase intention. Furthermore, materialism, financial pressure and innovativeness drive attitudes toward SHC fashion style.

Originality/value

This study extends the current SHC literature by integrating two dimensions of experience (daily use occasion vs particular use occasion) and attitude (attitude toward SHC hygiene vs attitude toward SHC style).

Keywords

Acknowledgements

On behalf of the all authors, there is no conflict of interest and this research received no fundings.

Citation

Herjanto, H., Amin, M., Purinton, E. and Lindle II, E.L. (2024), "Secondhand clothing purchase intentions: Generation Z’s perspective", Journal of Global Responsibility, Vol. 15 No. 1, pp. 53-72. https://doi.org/10.1108/JGR-08-2022-0077

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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