Corporate sustainability and responsibility toward education

Mark Anthony Camilleri (Faculty of Media and Knowledge Sciences, Department of Corporate Communication, University of Malta, Msida, Malta, and University of Edinburgh, Edinburgh, UK)

Journal of Global Responsibility

ISSN: 2041-2568

Publication date: 9 May 2016

Abstract

Purpose

This paper aims to deliberate on how corporate social responsibility (CSR) ought to be reconceived for better educational outcomes. It suggests that there are win-win opportunities for corporations and national governments to nurture human capital and address any skill gaps and mismatches in the labour market.

Design/methodology/approach

The businesses’ involvement in setting curriculum programmes may help to improve the quality and effectiveness of extant educational systems. This contribution reports on how different organisations are already engaging in responsible behaviours with varying degrees of intensity and success across many contexts.

Findings

Many firms are often training and sponsoring individuals to pursue further studies for their career advancement. It also indicated that there are businesses that are engaging in laudable behaviours to attract prospective employees. Moreover, this paper contends that the provision of education, professional development and training will boost the employees’ morale and job satisfaction, which may, in turn, lead to lower staff turnover rates and greater productivity levels in workplace environments.

Social implications

This contribution implies that organisational cultures and their business ethos could be attuned with the governments’ educational policies to actively respond to the diverse needs of today’s learners and tomorrow’s human resources.

Originality/value

There is a business case for CSR as the corporations’ strategies realign their economic success with societal progress. Arguably, there is potential that such responsible behaviours can bring reputational benefits, enhance the firms’ image among external stakeholders and could lead to a favourable climate of trust and cooperation within the company itself.

Keywords

Citation

Camilleri, M. (2016), "Corporate sustainability and responsibility toward education", Journal of Global Responsibility, Vol. 7 No. 1, pp. 56-71. https://doi.org/10.1108/JGR-08-2015-0015

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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