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The problem of CSR: an exploration of relationship between CSR initiatives and excess work ethic

Muhammad Ali (Business School, Universiti Kuala Lumpur, Kuala Lumpur, Malaysia)

Journal of Global Responsibility

ISSN: 2041-2568

Article publication date: 13 December 2021

Issue publication date: 28 March 2022

293

Abstract

Purpose

The purpose of this study is to bring to light the downside of the positive effects of corporate social responsibility (CSR) concerning employee work practices. The focus is on the aspects of excess work ethic (EWE) that are hypothesized as the result of increased organizational identification (OI) due to CSR engagement. This excessive involvement by employees in their work results in neglect of their personal lives.

Design/methodology/approach

The sample has been taken from employees of various organizational sectors in Pakistan. Structural equation modeling is used to analyze the hypothesized relationships among the variables in the conceptual framework.

Findings

The findings of the study reveal that CSR perception of employees negates the excessive work ethic but the introduction of a higher level of OI due to work meaningfulness indirectly positively affects EWE with pro-environmental orientation (PEO) as a moderator.

Originality/value

The relationship between CSR and variables such as work engagement has been explored in the recent literature but the heightened level of OI indulging the employees into overwork is rarely been explored. Also, the use of PEO as a mediator adds to the knowledge on the subject.

Keywords

Acknowledgements

The author wish to acknowledge the contribution of Dr Ishamuddin Mustapha and Dr Sharina Osman as mentors.

Citation

Ali, M. (2022), "The problem of CSR: an exploration of relationship between CSR initiatives and excess work ethic", Journal of Global Responsibility, Vol. 13 No. 2, pp. 177-196. https://doi.org/10.1108/JGR-03-2021-0029

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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