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An integrated SWOT-AHP-fuzzy TOPSIS approach for maturity management following the COVID-19 outbreak: lessons learned from fast fashion

Naila Fares (Integrated Management Costal Research Institute, Universitat Politecnica de Valencia – Campus de Gandia, Grao De Gandia, Spain)
Jaime Lloret (Integrated Management Costal Research Institute, Universitat Politecnica de Valencia – Campus de Gandia, Grao De Gandia, Spain)

Journal of Global Operations and Strategic Sourcing

ISSN: 2398-5364

Article publication date: 7 January 2022

Issue publication date: 5 December 2022

414

Abstract

Purpose

Focussing on issues that have impacted textiles, clothing and fast fashion following the COVID-19 outbreak, this study aims to identify agility factors pertinent to retail maturity management, mainly on resilience. These factors were then assessed based on priority.

Design/methodology/approach

The authors conducted a strengths, weaknesses, opportunities and threats (SWOT) analysis to identify the main factors. This analysis was integrated with the analytic hierarchy process to rank the internal and external factors. Then, the authors used fuzzy technique for order of preference by similarity to the ideal solution to evaluate the significant strategies from the SWOT analysis based on adaptability and flexibility. Thus, the authors produced a prioritised list of relevant factors and guidelines useful in practical settings.

Findings

The authors identified and ranked 14 agility and resilience SWOT factors for maturity management and proposed and prioritised six relevant strategies. These highlighted changes and adaptations must be undertaken by various actors, ranging from the supply/manufacturing side to global retail locations.

Research limitations/implications

The sampling study of experts is limited, and the application is focussed on one area. Future research might investigate other fields, for retail and industry.

Practical implications

The output of this study enables a better understanding of the internal and external factors of maturity management for fast-fashion retailers. Hence, it will further help them go through resilience and agility challenges following the pandemic.

Originality/value

This study significantly contributes to the literature because the results can guide retailers in developing effective decision-making systems for mature business operations following the pandemic outbreak. Here, the authors incorporate internal, external, agility and resilience aspects into one decision-making support system while enhancing existing knowledge on fuzzy multi-criteria decision-making applications. Further, this study discusses critical issues that have affected several aspects of the fashion and textile industry and will likely persist for some time.

Keywords

Citation

Fares, N. and Lloret, J. (2022), "An integrated SWOT-AHP-fuzzy TOPSIS approach for maturity management following the COVID-19 outbreak: lessons learned from fast fashion", Journal of Global Operations and Strategic Sourcing, Vol. 15 No. 4, pp. 510-533. https://doi.org/10.1108/JGOSS-09-2021-0072

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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