Exploring the relationship between uniform and perceived employee happiness and productivity
Journal of Fashion Marketing and Management
ISSN: 1361-2026
Article publication date: 31 May 2022
Issue publication date: 23 March 2023
Abstract
Purpose
The purpose of this study is to contribute to understanding of employee's relationships with their uniforms and the perceived impact on their experiences at work. An improved understanding of this relationship may provide benefits for both the employee and the organisation. Recognising an ageing workforce and increasing female representation, differences based on gender and age are of interest.
Design/methodology/approach
The study aimed to explore employee views and perceptions of uniform design and potential links to their happiness and productivity at work. An online survey was developed and completed by 2,560 uniform wearers. The data were analysed through descriptive and inferential statistics. Exploratory factor analysis uncovered latent variables from among the large number of survey items. A two-way factorial ANOVA compared perceptions based on gender and age.
Findings
The results suggest participants feel that their uniform has an impact on their happiness and behaviour at work. Differences in responses to their uniform were found based on gender and age. The survey tool enabled consideration of employee views and exploratory factor analysis identified five constructs of uniform design priorities: positive feelings, experience at work, suitability and practicality, tailored to the individual, visibility and brand.
Originality/value
This research is believed to be the first survey exploring the views of UK-based uniform wearers. Key elements of uniform design have been prioritised from the employee perspective to offer an emerging model to understand employee perceptions of uniform design. These findings inform uniform manufacturers and employers in designing and developing uniform to address the needs of employees.
Keywords
Acknowledgements
This research was sponsored by Murray a uniform and work-wear designer and supplier. Murray informed the design of the survey and supported its distribution to current and future clients. They reviewed a draft of the article prior to submission. The author wishes to thank all those who distributed and completed the survey. Particular thanks go to Alun Owen, from sigma at Coventry University who provided statistical support.
Citation
Moody, L. (2023), "Exploring the relationship between uniform and perceived employee happiness and productivity", Journal of Fashion Marketing and Management, Vol. 27 No. 2, pp. 311-334. https://doi.org/10.1108/JFMM-09-2021-0223
Publisher
:Emerald Publishing Limited
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