Sustainable developments and corporate social responsibility in Vietnamese fashion enterprises

Abstract

Purpose

The purpose of this research is to investigate the status of sustainable development and corporate social responsibility in fashion enterprises in Vietnam.

Design/methodology/approach

This paper is qualitative in nature and utilized a multiple case study approach (questionnaires and face-to-face interviews) to achieve the objectives of the research. NVivo was used to analyze the data.

Findings

Findings showed that by collaborating with the local artisans to create the unique clothing lines, the fashion brands try to blend and upscale the traditional indigenous clothing styles with modern design concepts to promote the diversity of Vietnamese ethnic culture. The findings also suggest that both the small and medium-sized enterprises (SMEs) and large enterprises (LEs) should maintain their corporate social responsibility (CSR) concepts to comply with the legal obligations such as salary and welfare benefits for employees, work safety, gender equality and promotions. Further, the CSR activities should address the social issues with their target stakeholders, particularly with the local communities.

Originality/value

This study sought to provide a snapshot on the current sustainable practices followed in Vietnamese fashion enterprises.

Citation

Nayak, R., Thang, L.N.V., Nguyen, T., Gaimster, J., Morris, R. and George, M. (2022), "Sustainable developments and corporate social responsibility in Vietnamese fashion enterprises", Journal of Fashion Marketing and Management, Vol. 26 No. 2, pp. 307-327. https://doi.org/10.1108/JFMM-07-2020-0148