Why suppliers struggle to deliver defect-free products to buyers: a buyer–supplier dyadic perspective

Abstract

Purpose

This study explores the challenges of garment suppliers in delivering defect-free products to their buyers and how buyers play a role in overcoming the challenges.

Design/methodology/approach

Following a qualitative research approach and a multiple case study method, quantitative and qualitative data were collected from the four garment suppliers and buyer's representatives. Both quantitative and qualitative data analysis techniques were applied to understand the challenges in delivering defect-free products.

Findings

The study findings show that garment suppliers' main challenges in delivering defect-free products are unsystematic quality control, informal root cause analysis, limited education and training facilities, dearth of a learning culture, limited quality control capability, lack of cross-functional team, inadequate modern technologies, workers' resistance to change and poor performance evaluation. Moreover, this study demonstrates how buyers can enhance their support to suppliers to receive defect-free products.

Research limitations/implications

Whereas the garment industry has more than four thousand suppliers, this study considers only four suppliers. Therefore, the generalisability of the study may be questioned. Furthermore, as this study considers only a single sewing line in each factory, future studies could incorporate more lines for a holistic understanding.

Practical implications

The findings of this study could help the managers of supplier firms understand how to tackle the hurdles of defect-free garment production and give buyers a guideline about what role they need to play to receive defect-free garments from suppliers.

Originality/value

For the first time, this study presents how garment suppliers and their lead buyers play significant roles in satisfying end consumers' demand by overcoming the challenges of defect-free garment production.

Citation

Hoque, I. (2022), "Why suppliers struggle to deliver defect-free products to buyers: a buyer–supplier dyadic perspective", Journal of Fashion Marketing and Management, Vol. 26 No. 5, pp. 852-869. https://doi.org/10.1108/JFMM-05-2021-0129