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Measuring user experiences with e-sourcing platforms: the development of the e-sourcing experience index

Xintong Li (Assessment Resource Center, University of Missouri, Columbia, Missouri, USA)
Li Zhao (Textile and Apparel Management, University of Missouri, Columbia, Missouri, USA)
Stacy H. Lee (Hospitality and Retail Management, Texas Tech University, Lubbock, Texas, USA)

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Article publication date: 5 November 2020

Issue publication date: 29 June 2021




Grounded in two primary theories such as (1) the triangular alignment model and (2) the technology–organization–environment framework, this paper aims to develop appropriate scales to measure the e-sourcing experience index (EEI).


The sample includes a total of 630 e-sourcing platform users in the US and India who have already utilized e-commerce platforms. Item response theory and factor analysis were used for the psychometric analysis. Measurement invariance was established between the Indian and US participants, indicating similar conceptualization of the items across the two cultures.


The study's results demonstrated that users have a better experience when online sourcing platforms provide adequate resources for making sourcing decisions, finding potential buyers and managing sourcing activities more efficiently. From the perspective of e-sourcing platforms, suppliers' performance and users' experiences can be improved when businesses address the concerns indicated in the five factors.

Research limitations/implications

The study's objective was to develop the EEI in order to assess suppliers' experiences with e-sourcing platforms. Due to the diffusion of innovation theory (DOI), different stages of adaptation may cause varied experiences and relationships with buyers.


From a theoretical perspective, this study is one of the few to combine triangular alignment model (TAM) and technology–organization–environment (TOE) theories and to develop a reliable and valid scale (EEI) for user experiences with online sourcing platforms. Based on the previous scales, the EEI was found to be well in line with the established theories on traditional apparel sourcing, and, at the same time, considered the particulars of e-sourcing practices.



Li, X., Zhao, L. and Lee, S.H. (2021), "Measuring user experiences with e-sourcing platforms: the development of the e-sourcing experience index", Journal of Fashion Marketing and Management, Vol. 25 No. 3, pp. 430-447.



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