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The importance of servicescapes in Maldivian higher education: application of the stimuli-organism-response(SOR) framework

Subburaj Alagarsamy (School of Business and Management, Christ University, Bangalore, India)
Sangeeta Mehrolia (School of Business and Management, Christ University, Bangalore, India)
Margret Vijay (Centre for Open and Distance Learning, Villa College, Male, Maldives)

Journal of Facilities Management

ISSN: 1472-5967

Article publication date: 9 August 2021

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Abstract

Purpose

This study aims to use the servicescape model of higher education environments to measure the students’ perceptions of the learning environment (classroom) and the effect this has on students’ learning ability.

Design/methodology/approach

The present study follows the stimulus-organism-response paradigm framework. A self-administered and well-structured survey questionnaire is used to collect data. The snowball sampling technique is used to collect samples of 403 students belonging to Maldivian higher education institutions.

Findings

Findings show that the physical appearances of these higher education institutions greatly influenced the pleasure dimension. Furthermore, pleasure is found to have a significant and positive relationship with the approach behaviour and engagement/involvement of the students.

Originality/value

The main contribution of the study is that it successfully tests the “Eduscape” model adopted from the servicescape model, and thus helps to extend existing knowledge on the critical elements in the Maldivian higher education learning environments and student’s behaviour within them. The findings have implications for higher education institutions to improve their learning environments and better engage with their students.

Keywords

Citation

Alagarsamy, S., Mehrolia, S. and Vijay, M. (2021), "The importance of servicescapes in Maldivian higher education: application of the stimuli-organism-response(SOR) framework", Journal of Facilities Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JFM-02-2021-0027

Publisher

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Emerald Publishing Limited

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