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From family business orientation to organisational citizenship behaviour: prosocial behaviour in family business performance

Aluisius Hery Pratono (Faculty of Business and Economics, Universitas Surabaya, Surabaya, Indonesia)
Ling Han (Gender Studies Programme, The Chinese University of Hong Kong, Hong Kong, China) (Asia Centre for Social Entrepreneurship and Philanthropy, National University of Singapore, Singapore, Singapore)

Journal of Family Business Management

ISSN: 2043-6238

Article publication date: 16 June 2021

Issue publication date: 1 December 2022




This article seeks to understand the role of prosocial behaviour and moral obligation in family business to explain the indirect relationship between family business orientation and citizenship behaviour.


This study proposes a model to examine the role of moral obligation and prosocial behaviour in such a relationship to understand a link between family orientation and organisational citizenship behaviour. The authors provide empirical evidence to test the hypothesis by conducting an online survey of family business behaviour in the Indonesia context.


The family business orientation has a significant impact on citizenship behaviour, while prosocial behaviour and moral obligation offer an additional contribution. The results suggest that family business performance demonstrates how a family that owns the business sets the social purposes from various performance alternatives beyond profit, such as family orientation, prosocial behaviour, moral obligation and organisational citizenship behaviour.


This study extends the agency and stewardship theory by examining how family business performance becomes different from other firm performance where the mainstream of economic theory argues that the business attempts to maximise profit for the stakeholders. The findings suggest that incorporating the theory of social practice in family business enhances the concept of prosocial behaviour in family business value.



The authors acknowledge the Indonesian Ministry of Research and Technology (Kemenristek BRIN) for providing financial support with Letter of Assignment No: 002/ST-Lit/LPPM-01/RistekBRIN/Multi/FBE/III/2021.


Pratono, A.H. and Han, L. (2022), "From family business orientation to organisational citizenship behaviour: prosocial behaviour in family business performance", Journal of Family Business Management, Vol. 12 No. 4, pp. 923-937.



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