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Exploring patient's intention towards e-health consultation using an extended UTAUT model

Ajitabh Dash (Jaipuria Institute of Management Indore, Indore, India)
Anjan Kumar Sahoo (Birla Global University, Bhubaneswar, India)

Journal of Enabling Technologies

ISSN: 2398-6263

Article publication date: 22 March 2022

Issue publication date: 21 November 2022

254

Abstract

Purpose

This research explores the factors that influence patients' willingness to seek digital health advice in developing countries like India by extending the unified theory of acceptance and use of technology (UTAUT) with perceived risk (PR) and trust.

Design/methodology/approach

Structural equation modeling (SEM) was used to test the hypotheses proposed for this study. The primary data for this study were acquired from 578 respondents using a judgmental sampling procedure.

Findings

Results of this investigation reflected a positive and significant connexion of the intention of a patient towards e-health consultation with effort expectancy (EE), performance expectancy (PE), trust and social influence (SI); conversely, factors like facilitating condition (FC) and PR are not significantly connected with the same.

Originality/value

The findings of this study will not only add to the existing literature on the behavioral intention (BI) by introducing new dimensions in the context of digital health consultation, but they will also aid service providers in developing strategies to encourage the use of e-health consultation services in emerging economies such as India.

Keywords

Citation

Dash, A. and Sahoo, A.K. (2022), "Exploring patient's intention towards e-health consultation using an extended UTAUT model", Journal of Enabling Technologies, Vol. 16 No. 4, pp. 266-279. https://doi.org/10.1108/JET-08-2021-0042

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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