TY - JOUR AB - Purpose The purpose of this paper is to understand the current relationship between factors such as desire and viability and entrepreneurial intention, using the Business Event Model as a point of analysis, as well as to understand the influence of gender as a moderating effect on entrepreneurial intention.Design/methodology/approach A total of 278 students from the Faculty of Education Sciences (University of Seville) were invited to participate with students carrying out degrees in Physical Activity and Sport Sciences.Findings There is a positive and similar relationship between desire and viability due to gender-related reasons. In the same way, this study presents a positive relationship in men and women, between desire and viability, desire and entrepreneurial intention and viability and entrepreneurial intention.Practical implications The public policies of the university should be oriented to the promotion of the desire perceived in women, carrying out sessions or training courses, where the speakers could be women leaders of companies. In addition, public policies should promote the perceived viability of men through training by providing technical resources on the operation of a company.Social implications This study provides theoretical knowledge on the entrepreneurial intentions of students at the University of Seville and therefore may help to improve policies aimed at promoting entrepreneurship.Originality/value This study provides clear practical implications for the management of students, and the findings facilitate the improvement of university policies designed to promote entrepreneurship in this type of student. VL - 8 IS - 1 SN - 2045-2101 DO - 10.1108/JEPP-03-2019-105 UR - https://doi.org/10.1108/JEPP-03-2019-105 AU - Puyana Moisés Grimaldi AU - Gálvez-Ruiz Pablo AU - Sánchez-Oliver Antonio Jesús AU - Fernández Jerónimo García PY - 2019 Y1 - 2019/01/01 TI - Intentions of entrepreneurship in sports science higher education: gender the moderator effect T2 - Journal of Entrepreneurship and Public Policy PB - Emerald Publishing Limited SP - 147 EP - 162 Y2 - 2024/04/25 ER -