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Influence of political leaders on sustainable development goals – insights from twitter

Purva Grover (Information Systems, International Management Institute, New Delhi, India)
Arpan Kumar Kar (Department of Management Studies, Indian Institute of Technology Delhi, New Delhi, India)
Shivam Gupta (Department of Information Systems, Supply Chain and Decision Making, NEOMA Business School, Mont-Saint-Aignan, France)
Sachin Modgil (International Management Institute – Kolkata, Kolkata, India)

Journal of Enterprise Information Management

ISSN: 1741-0398

Article publication date: 12 March 2021



The importance and criticality of sustainable development goals is witnessed by 195 member countries. For its full-fledged adoption and implementation, it needs to be understood by masses and political leaders are critical agents those engage diverse communities through social media such as twitter. Therefore, in this study focuses on how political leaders can influence the sustainable development goals through Twitter.


This study examines the social media conversations of political leaders on Twitter. Social media analytics methods such as sentiment mining, topic modelling and content analysis-based methods have been used.


The findings indicate that most political leaders are primarily discussing the sustainable development goals (SDGs) “partnership for goals” and “peace, justice and strong institutions”. Many other goals such as “clean water and sanitation”, “life below water”, “zero hunger”, “no poverty” and “educational quality” are not being focused on.

Research limitations/implications

This study offers implications in terms of collective decision making and the role of policy makers towards the goals of promoting SDGs. The authors highlight how political leaders need to involve key stakeholders in this journey.


This study scores and provides a cohort-specific prioritization of the leadership within these countries with regard to SDGs, which could be beneficial to the society.



Grover, P., Kar, A.K., Gupta, S. and Modgil, S. (2021), "Influence of political leaders on sustainable development goals – insights from twitter", Journal of Enterprise Information Management, Vol. ahead-of-print No. ahead-of-print.



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