Analysis of circular economy of E-commerce market based on grey model under the background of big data
Journal of Enterprise Information Management
ISSN: 1741-0398
Article publication date: 6 July 2021
Issue publication date: 20 June 2022
Abstract
Purpose
In order to more accurately predict the dynamics of the e-commerce market and increase the comprehensive value of the circular e-commerce industry, proposes to use Grey system theory to analyze the circular economy of the e-commerce market.
Design/methodology/approach
Construct a Grey system theory model, analyze the big data of e-commerce and circular economy of the e-commerce market and predict the development potential of China's e-commerce market.
Findings
The results show that the Grey system theory model can play an important role in the data analysis of circular economy of the e-commerce market.
Originality/value
Use Grey model to analyze e-commerce data, discover e-commerce market rules and problems and then optimize e-commerce market.
Keywords
Acknowledgements
Key project of Southwest Medical University in 2019: Research on the impact of University local cooperation projects on regional economic development – Taking South Sichuan Institute of medical research and transformation as an example(project No.: 2019SZD002).
The 2020 project of Luzhou City in Sichuan Province: Innovating the triple helix cooperation mechanism between government, enterprise and school to promote regional economic development – Based on the empirical study of South Sichuan Institute of medical research and transformation.
Citation
Peng, X., Li, X. and Yang, X. (2022), "Analysis of circular economy of E-commerce market based on grey model under the background of big data", Journal of Enterprise Information Management, Vol. 35 No. 4/5, pp. 1148-1167. https://doi.org/10.1108/JEIM-01-2021-0015
Publisher
:Emerald Publishing Limited
Copyright © 2021, Emerald Publishing Limited