TY  - JOUR
AB  - Purpose The purpose of this study is to apply hybrid cluster analysis in classifying PT Pelindo I customers based on the level of customer satisfaction with passenger services of PT Pelindo I.Design/methodology/approach Hybrid cluster analysis is a combination of hierarchical and non-hierarchical cluster analysis. This hybrid cluster analysis appears to optimize the advantages of hierarchical and non-hierarchical methods simultaneously to obtain optimal grouping. Hybrid cluster analysis itself has high flexibility because it can combine all hierarchical and non-hierarchical methods without any limits in the order of analysis used.Findings The results showed that 72% of PT Pelindo I customers felt PT Pelindo I service was special, while the remaining 28% felt PT Pelindo I service was good.Originality/value In total, 117 customers of PT Pelindo I were involved in a study using the non-probability sampling method.
VL  - 25
IS  - 50
SN  - 2077-1886
DO  - 10.1108/JEFAS-07-2019-0126
UR  - https://doi.org/10.1108/JEFAS-07-2019-0126
AU  - Cahyana Bambang Eka
AU  - Nimran Umar
AU  - Utami Hamidah Nayati
AU  - Iqbal Mohammad
PY  - 2020
Y1  - 2020/01/01
TI  - Hybrid cluster analysis of customer segmentation of sea transportation users
T2  - Journal of Economics, Finance and Administrative Science
PB  - Emerald Publishing Limited
SP  - 321
EP  - 337
Y2  - 2024/09/19
ER  -