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Enhancing dynamic capability: a case of Microlit

Manoj Joshi (Amity Business School, Amity University, Lucknow Campus, India)
Apoorva Srivastava (Amity Business School, Amity University, Lucknow Campus, India)

Journal of Entrepreneurship in Emerging Economies

ISSN: 2053-4604

Article publication date: 2 March 2015




This study/paper aims to create an understanding on how a firm develops dynamic capabilities in new strategic dimensions. Innovation in organizations is not an exclusive domain of large firms. Family-owned and -managed firms have aggressively integrated innovation. Focussed orientation towards product innovation combined with innovative capability and high levels of owner-manager motivation has helped translate technology-based family businesses into highly profitable and competitive ventures. Microlit, is a liquid handling product manufacturer producing high-quality, high-tech, cost-effective, single and multichannel micropipettes. Founded in 1988, by brothers Ajay and Atul Jain, it is based in Lucknow, Uttar Pradesh, India. The key contributor to the firm’s success has been its strong customer-oriented product designs. The challenge lies in development of dynamic capabilities to gain competence in new strategic dimensions? Would the firm be able to leverage its innovation drive?


The case is based on primary and secondary testing of the case several times and filling the case gaps during the process. To authenticate information, multiple sources of information have been used.


Dynamic capabilities are essential for a firm’s growth. The challenge is in continuously harnessing and managing it within a family business.

Research limitations/implications

The findings are based on observations of one company and research carried through secondary sources, which may limit the theory creation.

Practical implications

An enterprise largely competes on the basis of available talent, knowledge, competency and capability. Therefore, knowledge must be managed, and especially, from tacit to explicit.


The case is original with the business family in its second generation striving to perform amidst professionalization and internationalization.



Joshi, M. and Srivastava, A. (2015), "Enhancing dynamic capability: a case of Microlit", Journal of Entrepreneurship in Emerging Economies, Vol. 7 No. 1, pp. 67-79.



Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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