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Exploring antecedents of entrepreneurial intentions of young women in India: A multi-method analysis

Sumita Srivastava (Department of Management, Faculty of Social Science, Dayalbagh Educational Institute (Deemed University), Agra, India)
Rupali Misra (Department of Management, Faculty of Social Sciences, Dayalbagh Educational Institute (Deemed University), Agra and Amity College of Commerce and Finance, Amity University, Noida, India)

Journal of Entrepreneurship in Emerging Economies

ISSN: 2053-4604

Article publication date: 5 June 2017

Abstract

Purpose

The purpose of this study is to identify the antecedents of entrepreneurial intentions of young women in India because currently Indian Government is emphasizing heavily on women’s participation in the mainstream of economic activities in the country. This study focuses on entrepreneurial intentions as the most important stage of entrepreneurship process. Based on the theory of planned behavior, propounded by Ajzen (1991), it points out intentions as the most significant predictor of human behavior.¤

Design/methodology/approach

This paper uses multi-method analysis for validation of the model proposed by Linan. In Study 1, an adapted version of Entrepreneurial Intention Questionnaire (EIQ) (Linan and Chen, 2009) was administered to a group of 248 female students studying in under-graduate science, commerce, arts or management courses, who voluntarily participated in the survey. Quantitative data analysis was conducted using partial least square (PLS) path-modeling algorithm. In Study 2, qualitative study was conducted on 110 young female students using focus group interview technique. Framework analysis was used for the data analysis of the qualitative study.

Findings

This study confirms the role of social valuation as an important antecedent of entrepreneurial intentions among women. However, it also identifies that entrepreneurship education is also an important element that affects the entrepreneurial intentions of young women in India.

Originality/value

The study uses multi-method analysis for identifying entrepreneurial intentions among young women in India.

Keywords

Acknowledgements

The authors would like to acknowledge: Prof. Sanjeev Swami, Head of Dept. Management, DEI, for his continuous guidance, support and encouragement for this paper. Prof. Anoop Srivastava, Adjunct Professor, DEI, for his valuable inputs in interpreting the findings of the study and writing discussion of the paper. Prof. G.P Jandial, Dept. of English Studies, DEI for her expert guidance on the language of the manuscript.

Citation

Srivastava, S. and Misra, R. (2017), "Exploring antecedents of entrepreneurial intentions of young women in India: A multi-method analysis", Journal of Entrepreneurship in Emerging Economies, Vol. 9 No. 2, pp. 181-206. https://doi.org/10.1108/JEEE-04-2016-0012

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited