Comfort and shelter for all: a case of an entrepreneurial firm

Abstract

Purpose

The purpose of this case study is to explore enterprise creation and explore the entrepreneurship process, which necessitates entrepreneurial recognition and entrepreneurial orientation. The case also investigates how an entrepreneurial firm appreciates the importance of innovative practices for an organisational growth.

Design/methodology/approach

The case is based on primary research, secondary information, followed by testing the case several times and plugging case gaps. To authenticate information, multiple sources have been used in a time frame of over one year.

Findings

This case clearly demonstrates ability by an entrepreneur towards opportunity recognition, pro-activeness, engaging innovative skills and a capacity to undertake risks.

Research limitations/implications

The findings are based on observations of one company and research carried through secondary sources, which may limit the theory creation.

Practical implications

The accomplishment of the firm is attributed in accepting opportunities and potentially utilising its strengths towards growth. The case reflects, how Ajay, the founder of a Start-up ‘Comfort and Shelter’, intrinsically motivated and with prior knowledge in the financial services sector, was able to translate opportunities effectively via his orientation skills. Besides this in his entrepreneurial journey, Ajay was able to scale the business by continuously orienting his start-up towards customer orientation.

Social implications

It is imperative to understand social needs of individuals, hereby in this case need for affordable homes. An entrepreneur can be driven by social needs and create a profitable enterprise.

Originality/value

The case is original and reflects entrepreneurial journey of an individual as well as that of an enterprise.

Citation

Joshi, M., Dixit, S. and Sinha, A. (2017), "Comfort and shelter for all: a case of an entrepreneurial firm", Journal of Entrepreneurship in Emerging Economies, Vol. 9 No. 3, pp. 333-347. https://doi.org/10.1108/JEEE-03-2017-0021