To read this content please select one of the options below:

The nexus between financial literacy and entrepreneurial success among young entrepreneurs from a low-income community in Cape Town: a mixed-method analysis

Tinashe Munyuki (Institute for Social Development, University of the Western Cape, Cape Town, South Africa)
Coretta Maame Panyin Jonah (DST-NRF Centre of Excellence in Food Security, University of the Western Cape, Cape Town, South Africa)

Journal of Entrepreneurship in Emerging Economies

ISSN: 2053-4604

Article publication date: 6 April 2021

Issue publication date: 5 January 2022

927

Abstract

Purpose

This paper aims to explore the association between financial literacy and entrepreneurial success among young entrepreneurs within an economically disadvantaged community in Cape Town, South Africa.

Design/methodology/approach

The mixed-method approach was adopted for the study. In-depth interviews were used in collecting the qualitative data while structured interviews using questionnaires were administered in collecting the quantitative data. The participants for the study were strictly young entrepreneurs.

Findings

The study found that entrepreneurs understood the concept of financial literacy and this was corroborated by their financial literacy average score of 59.03, which is above the national financial literacy average score of 54.00. The study further revealed that a positive association exists between financial literacy and entrepreneurial success. Hence, high levels of financial literacy result in increased business success.

Research limitations/implications

The sample size of the study was relatively small, for which reason, a mixed-method approach was adopted to strengthen the research findings. The research also considered only one disadvantaged community in South Africa (Khayelitsha).

Originality/value

To the best of the knowledge, the influences of financial literacy on the success of small and medium enterprises (SMEs) among young entrepreneurs have not been well-explored in economically disadvantaged areas within the South African context. As a result, this study sheds light by assessing the level of financial literacy among young entrepreneurs in economically disadvantaged communities and by determining the relationship between financial literacy and entrepreneurial success. The study further provides recommendations on policy-making to ensure that through successful entrepreneurship, developmental challenges such as unemployment can be reduced.

Keywords

Acknowledgements

Consent for publication: Not applicable.

Ethics approval and consent to participate: This study was based on primary quantitative and qualitative data for which ethical approval was obtained from the Institutional Review Board of the University of the Western Cape in Cape Town, South Africa.

Declaration of interests: Authors declare no competing interests.

Funding: There are no funding sources to declare regarding the development and preparation of this manuscript.

Citation

Munyuki, T. and Jonah, C.M.P. (2022), "The nexus between financial literacy and entrepreneurial success among young entrepreneurs from a low-income community in Cape Town: a mixed-method analysis", Journal of Entrepreneurship in Emerging Economies, Vol. 14 No. 1, pp. 137-157. https://doi.org/10.1108/JEEE-01-2020-0020

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

Related articles