TY - JOUR AB - Purpose The paper aims to raise awareness in the industry of design automation tools, especially in early design phases, by demonstrating along a case study the seamless integration of a prototypically implemented optimization, supporting design space exploration in the early design phase and an in operational use product configurator, supporting the drafting and detailing of the solution predominantly in the later design phase.Design/methodology/approach Based on the comparison of modeled as-is and to-be processes of ascent assembly designs with and without design automation tools, an automation roadmap is developed. Using qualitative and quantitative assessments, the potentials and benefits, as well as acceptance and usage aspects, are evaluated.Findings Engineers tend to consider design automation for routine tasks. Yet, prototypical implementations support the communication and identification of the potential for the early stages of the design process to explore solution spaces. In this context, choosing from and interactively working with automatically generated alternative solutions emerged as a particular focus. Translators, enabling automatic downstream propagation of changes and thus ensuring consistency as to change management were also evaluated to be of major value.Research limitations/implications A systematic validation of design automation in design practice is presented. For generalization, more case studies are needed. Further, the derivation of appropriate metrics needs to be investigated to normalize validation of design automation in future research.Practical implications Integration of design automation in early design phases has great potential for reducing costs in the market launch. Prototypical implementations are an important ingredient for potential evaluation of actual usage and acceptance before implementing a live system.Originality/value There is a lack of systematic validation of design automation tools supporting early design phases. In this context, this work contributes a systematically validated industrial case study. Early design-phases-support technology transfer is important because of high leverage potential. VL - 17 IS - 6 SN - 1726-0531 DO - 10.1108/JEDT-06-2018-0096 UR - https://doi.org/10.1108/JEDT-06-2018-0096 AU - Entner Doris AU - Prante Thorsten AU - Vosgien Thomas AU - Zăvoianu Alexandru-Ciprian AU - Saminger-Platz Susanne AU - Schwarz Martin AU - Fink Klara PY - 2019 Y1 - 2019/01/01 TI - Potential identification and industrial evaluation of an integrated design automation workflow T2 - Journal of Engineering, Design and Technology PB - Emerald Publishing Limited SP - 1085 EP - 1109 Y2 - 2024/09/23 ER -