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Social responsibility approach among universities’ community

Marsela Thanasi-Boçe (College of Business Administration, American University of the Middle East, Kuwait)
Selma Kurtishi-Kastrati (College of Business Administration, American University of the Middle East, Kuwait)

Journal of Enterprising Communities: People and Places in the Global Economy

ISSN: 1750-6204

Article publication date: 18 January 2021

Issue publication date: 13 May 2022

321

Abstract

Purpose

This study aims to explore the extent to which universities in developing countries have adopted social responsibility (SR) and track its implementation.

Design/methodology/approach

Through content analysis, the study examined the SR activities in 14 universities in Albania and North Macedonia. A framework for assessing SR in universities was developed based on the ISO 26000/2010 standard and the main SR domains relevant to the university context were identified and analysed. A comparison between public and private universities was made and best practices were highlighted.

Findings

The results showed that the highest scoring domain is organisational governance, while the environment domain scored lowest. No significant differences between public and private universities were identified in the disclosure of the university social responsibility (USR) domains.

Research limitations/implications

Domains were assessed based on the online content the universities disclosed and did not consider any unpublished content.

Social implications

The best SR practices are promoted to increase other universities’ level of engagement with the USR approach.

Originality/value

The study adds to the contributions in the USR literature by providing a better understanding of the application of USR in developing countries. The developed framework may be used to assess USR engagement in a practical way.

Keywords

Citation

Thanasi-Boçe, M. and Kurtishi-Kastrati, S. (2022), "Social responsibility approach among universities’ community", Journal of Enterprising Communities: People and Places in the Global Economy, Vol. 16 No. 3, pp. 384-401. https://doi.org/10.1108/JEC-11-2020-0193

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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