Social value change, embeddedness and social entrepreneurship
Journal of Enterprising Communities: People and Places in the Global Economy
ISSN: 1750-6204
Article publication date: 8 August 2016
Abstract
Purpose
This study aims to explore the shift in social and cultural values in the wake of ongoing change; specifically, the degree of embeddedness of these values among farm-based entrepreneurs. The authors examine how this value-change-embeddedness continuum can further the development of theories in the field of social entrepreneurship.
Design/methodology/approach
The authors use an exploratory and a descriptive approach when interviewing eight farmers and members of their respective households. The sample encompasses almost all the providers of farm-based tourism in this particular area of rural Norway. The empirical materials form the basis for selecting our theoretical approach, one of which is a structural life-mode analysis.
Findings
The findings show that the social value of self-reliance, when taken to extremes, can hinder the growth of deeper commercial cooperation between farmers. This constitutes a challenge to efficiency and effectiveness on a larger scale, given a need for both independence and interdependence together with flexible entrepreneurial network cooperation in social entrepreneurship. The findings also indicate that social entrepreneurship does not necessarily have to include a cognitive shift in values and roles for the exclusion of a productive entrepreneurial identity.
Originality/value
By focusing on value changes in social entrepreneurship, this paper addresses a significant gap in the entrepreneurship literature relating to the process of value creation. By using the structural life-mode analysis, this study identifies the underlying value changes that are fundamental to entrepreneurial processes, allowing that process to unfold and take hold to the betterment of affected farm-based communities.
Keywords
Acknowledgements
The study is supported by VRI Buskerud, funded by the Research Council of Norway and Buskerud County.
Citation
Velvin, J., Bjørnstad, K. and Krogh, E. (2016), "Social value change, embeddedness and social entrepreneurship", Journal of Enterprising Communities: People and Places in the Global Economy, Vol. 10 No. 3, pp. 262-280. https://doi.org/10.1108/JEC-08-2014-0015
Publisher
:Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited