Cultural heritage and entrepreneurship – inspiration for novel ventures creation

Kärt Summatavet (Department of Design, Aalto University School of Arts, Design and Architecture, Helsinki, Finland)
Mervi Raudsaar (University of Tartu, Faculty of Economics and Business Administration, Tartu, Estonia)

Abstract

Purpose

The purpose of this paper is to study the role of networking, creating community, product development and mentoring in the experiential and entrepreneurial learning process. A close look is taken at the experiential knowledge of entrepreneurs to understand and bridge the gap between local cultures and entrepreneurial communities: how to map and implement the tacit knowledge possessed by an entrepreneur, and what sources help trainees find attractive ideas for a new venture?

Design/methodology/approach

After reviewing the key literature, a phenomenological approach has been applied. Data were collected using not only semi-structured interviews but also secondary data.

Findings

Creative entrepreneurs consider it important that learning materials are provided according to the learner’s specialist business idea. They need and expect multi-layered support from peers/coaches/mentors and social/local/specialist networks to test the ideas and products and services directly in the community.

Originality/value

As the conventional teaching methodology is inapplicable for creative and community entrepreneurs, the key factors of their venture-creation process focus on their personal experience, skills, capabilities and motivation.

Keywords

Acknowledgements

The authors acknowledge the support offered by the Estonian Ministry of Education’s project SF 0180037s08, CB INTERREG IVA project CREAENT and the Department of Design of the Aalto University School of Arts, Design and Architecture. In addition, the authors would like to thank the anonymous reviewers for their helpful remarks on the prior version of this manuscript.

Citation

Summatavet, K. and Raudsaar, M. (2015), "Cultural heritage and entrepreneurship – inspiration for novel ventures creation", Journal of Enterprising Communities: People and Places in the Global Economy, Vol. 9 No. 1, pp. 31-44. https://doi.org/10.1108/JEC-03-2013-0010

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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