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Systematic and serendipitous discoveries: a shift in sensemaking

Roy Liff (Gothenburg Research Institute, School of Business, Economics and Law, University of Gothenburg, Gothenburg, Sweden)
Airi Rovio-Johansson (Gothenburg Research Institute, School of Business, Economics and Law, University of Gothenburg, Gothenburg, Sweden)

Journal of Documentation

ISSN: 0022-0418

Article publication date: 12 October 2015

515

Abstract

Purpose

The purpose of this paper is to enrich the theoretical understanding of the phenomenon of sensemaking where a conceptual shift was provoked by a serendipitous encounter.

Design/methodology/approach

A theoretical framework consisting of three elements of reflexivity: the cognitive, the social, and the normative, all of which support the study. Semi-structured interviews were conducted in the investigation of a serendipitous Episode that occurred in a larger research project. This Episode took place at a meeting between a social welfare officer and a psychologist in which they discussed the treatment of a psychiatric patient. When the psychologist left the meeting for a brief period, the researchers, unexpectedly, were able to interview the social welfare officer alone.

Findings

This interview revealed a deviation from the institutionalized patient treatment procedure that was explained to the researchers in earlier interviews. The study shows that shifts in sensemaking are possible when researchers are open to serendipitous encounters. This shift in sensemaking in this Episode was strategic because it concerned the three most important aspects of the actor’s decision making: how to make diagnosis, treatments, and cooperate around the patient.

Research limitations/implications

It is recommended that researchers use the theoretical framework of reflexivity to test their sensemaking processes as well as remain open to changes in planned, traditional methodological approaches.

Originality/value

The study applies a post-hoc analysis with reflections on serendipitous events that may guide researchers when they encounter unanticipated events and make anomalous discoveries.

Keywords

Citation

Liff, R. and Rovio-Johansson, A. (2015), "Systematic and serendipitous discoveries: a shift in sensemaking", Journal of Documentation, Vol. 71 No. 6, pp. 1250-1264. https://doi.org/10.1108/JD-08-2014-0107

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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