TY  - JOUR
AB  - Purpose The purpose of this paper is to reflect on the current state of communication evaluation and measurement (E&M) as a vital field connecting academics and practitioners in communication management.Design/methodology/approach The authors track recent developments in the field, address the ongoing struggle toward E&M standards, and propose six agenda points for the future E&M debate.Findings While the authors see an engaged, international interest community making considerable headway in important E&M issues, the conclusion is that several areas require further work: dynamics of standardization; going beyond the effectiveness-based view; internal services evaluation; addressing intervening variables; closer ties to related fields; and dissemination into the wider practice.Originality/value The paper gives a pointed reflection of the state of the field and also provides a comprehensive list of current resources for those who aim to further the E&M debate.
VL  - 22
IS  - 1
SN  - 1363-254X
DO  - 10.1108/JCOM-12-2017-0141
UR  - https://doi.org/10.1108/JCOM-12-2017-0141
AU  - Buhmann Alexander
AU  - Likely Fraser
AU  - Geddes David
PY  - 2018
Y1  - 2018/01/01
TI  - Communication evaluation and measurement: connecting research to practice
T2  - Journal of Communication Management
PB  - Emerald Publishing Limited
SP  - 113
EP  - 119
Y2  - 2024/04/19
ER  -