The purpose of this paper is to critiques corporate public relations from the perspective of philosopher Alasdair MacIntyre.
It uses an essay format.
The essay is critical of proposed “communitarian-style” initiatives to take advantage of what are referred to by some public relations theorists as “consumer communities”.
The essay details a more appropriate ethical approach to public relations by corporations.
This is the most extensive application of MacIntyre's ideas to public relations.
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