Communicating role expectations in a coworking office

Abstract

Purpose

The purpose of this paper is to understand the motivations behind teleworkers’ role transitions in a coworking office and how these motivations shape role communication between independent workers in a shared office.

Design/methodology/approach

This paper draws upon observation, in-depth interviews (n=23) and temporary membership in the organization.

Findings

Self-enhancement and self-validation motivations work in concert to prompt individuals to capitalize on the networking opportunities that come with membership in this office and individuals strategically position an occupation-framed version of their identity in these networks.

Research limitations/implications

Only one coworking office was studied. However, this is countered by the richness of the data.

Practical implications

Communication managers whose organizations employ teleworkers are encouraged to provide ongoing social and task-related support to their teleworkers; coworking site proprietors are encouraged to ensure members understand what is expected of them when they join a coworking office.

Social implications

As teleworking is a widely-used flexible work arrangement, this study advances knowledge of teleworker management.

Originality/value

Scholars have not yet explored how individuals use coworking spaces and what motivates teleworkers to establish their role identities in mixed offices.

Citation

Walden, J. (2019), "Communicating role expectations in a coworking office", Journal of Communication Management, Vol. 23 No. 4, pp. 316-330. https://doi.org/10.1108/JCOM-09-2018-0097