A trust‐based study of CS influence on OCB in Iranian Water Resources Management Company: Considering (national) cultural factors

Abstract

Purpose

The purpose of this paper is to clarify the effect of communication satisfaction (CS) on employees’ organizational citizenship behaviors (OCBs), considering the role of organizational trust as a mediating variable within the Iranian cultural context.

Design/methodology/approach

This paper builds a conceptual model, based on literature review, to illustrate the effect of communication satisfaction on employees’ OCBs within the Iranian national context. Out of 194 questionnaires distributed among the employees of Iranian Water Resources Management Company, one of the well‐recognized companies in the Iranian water industry, 173 filled in the questionnaires completely.

Findings

The paper addresses the main components forming communication satisfaction, organizational trust and OCBs referring to the role of Iranian cultural dimensions. The result of analyzing the research model by using structural equation modeling (SEM) technique shows that communication satisfaction has a positive effect on organizational trust. It also depicts that organizational trust has a positive effect on OCBs and organizational trust plays a mediating role in the relationship between communication satisfaction and OCBs in an Iranian organization.

Originality/value

The authors developed a new conceptual model based on the literature review and field research to present novel insights into the role of in‐group collectivism, institutional collectivism, human orientation and high‐low cultural context as important cultural dimensions in the study of communication satisfaction, organizational trust and OCBs.

Citation

Rezaeian, A., Tehrani, M. and Lotfi Foroushani, N. (2013), "A trust‐based study of CS influence on OCB in Iranian Water Resources Management Company: Considering (national) cultural factors", Journal of Communication Management, Vol. 17 No. 3, pp. 216-238. https://doi.org/10.1108/JCOM-05-2011-0031