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Civil society diplomacy: characterizing collective and connective actions for a shared cause

Bruno Asdourian (University of Fribourg, Fribourg, Switzerland)

Journal of Communication Management

ISSN: 1363-254X

Article publication date: 10 August 2022

Issue publication date: 18 May 2023




This study proposes a description of the civil society diplomacy that emerged in the early solutions found to fight the COVID-19 crisis. The author analyses this concept as the intersection of the social movements of individuals and civil society organisations' and international health care. Its purpose is to determine the international structure of the connective actors aimed to find concrete solutions against COVID-19 and to characterize the communication visible on Twitter towards this civil society engagement.


Based on a data-driven approach, the author collected a large dataset of tweets from Switzerland between March and June 2020 and conducted a computational text analysis methodology.


The results showed who the participants were, provided a visualisation of the digital networking process between engaged and mentioned participants at national and international levels, and determined the emotions that emerged during three event phases.


The study reveals that features of connective social care actions and strategic collective communication can illustrate civil society diplomacy for a shared cause in times of health crisis.



Asdourian, B. (2023), "Civil society diplomacy: characterizing collective and connective actions for a shared cause", Journal of Communication Management, Vol. 27 No. 2, pp. 141-154.



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