Intention to adopt mobile-based online payment platforms in three Asian countries: an application of the extended Technology Acceptance Model

Abstract

Purpose

The purpose of this paper is to explore the impact of selected factors in adopting mobile-based online payment platforms (MOPP) in three Asian countries: China, India and Bangladesh through the application of Technology Acceptance Model (TAM). The factors considered were: perceived trust (PT), perceived risk (PR), social influence (SI), perceived ease of use (PEU) and perceived usefulness (PU).

Design/methodology/approach

The authors purposively selected 1,289 individuals from those three countries who regularly use MOPP as the medium of monetary transactions. The authors utilized SPSS 24 for descriptive statistics and structural equation modeling (SEM) technique through AMOS 24 for testing the hypothesized relationships.

Findings

The authors found that four factors: PT, SI, PEU and PU have significant positive impact on the intention to adopt MOPP whereas PR has insignificant negative impact on the intention to adopt MOPP.

Originality/value

As per the authors' knowledge, this is the first study ever conducted to identify the factors impacting the adoption of MOPP in more than one country. Such an exploratory study can inspire the scholars to initiate further investigations as well as the service providers to extend their service effectiveness according to the users' opinion.

Citation

Jawad, A.I., Parvin, T. and Hosain, M.S. (2022), "Intention to adopt mobile-based online payment platforms in three Asian countries: an application of the extended Technology Acceptance Model", Journal of Contemporary Marketing Science, Vol. 5 No. 1, pp. 92-113. https://doi.org/10.1108/JCMARS-08-2021-0030