Religion in Consumer Society: Brands, Consumers and Markets
Somjit Barat
(School of Business, Penn State, Mont Alto, PA, USA)
771
Keywords
Citation
Somjit Barat (2014), "Religion in Consumer Society: Brands, Consumers and Markets", Journal of Consumer Marketing, Vol. 31 No. 3, pp. 228-230. https://doi.org/10.1108/JCM-11-2013-0761
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited