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Religion in Consumer Society: Brands, Consumers and Markets

Somjit Barat (School of Business, Penn State, Mont Alto, PA, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 6 May 2014

Keywords

Citation

Somjit Barat, (2014), "Religion in Consumer Society: Brands, Consumers and Markets", Journal of Consumer Marketing, Vol. 31 No. 3, pp. 228-230. https://doi.org/10.1108/JCM-11-2013-0761

Publisher

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Emerald Group Publishing Limited

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