TY  - JOUR
AB  - 
VL  - 31
IS  - 5
SN  - 0736-3761
DO  - 10.1108/JCM-08-2014-1095
UR  - https://doi.org/10.1108/JCM-08-2014-1095
AU  - Cole Graham
PY  - 2014
Y1  - 2014/01/01
TI  - Executive summary of “Motivational effects and age differences of gamification in product advertising”
T2  - Journal of Consumer Marketing
PB  - Emerald Group Publishing Limited
Y2  - 2024/09/23
ER  -