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Usage of smartphone for financial transactions: from the consumer privacy perspective

Sheshadri Chatterjee (Department of Computer Science and Engineering, IIT Kharagpur, Kharagpur, India)
Ranjan Chaudhuri (Department of Marketing Management, NITIE, Mumbai, India)
Demetris Vrontis (School of Business, University of Nicosia, Nicosia, Cyprus)
Zahid Hussain (Faculty of Management, Law and Social Sciences, University of Bradford, Bradford, UK)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 6 October 2021

Issue publication date: 7 February 2023




This study aims to empirically examine how consumer privacy concerns (CPC) impact smartphone usage for financial transactions. The study also investigates the moderating impact of regulations on this action.


With the inputs from literature and related privacy theories, a theoretical model was developed. The model was later empirically validated using the partial least squares structural equation modeling technique with 367 respondents from India.


The study finds that CPC significantly impacts on consumer behavior in using smartphones for financial transactions. The study also highlights that regulation has a moderating impact on consumer usage of smartphones for financial transactions.

Research limitations/implications

This study provides valuable inputs to smartphone service providers, practitioners, regulatory authorities and policymakers on appropriate and secure usage of smartphones by consumers, ensuring privacy protection while making financial transactions.


This study provides a unique model showing the antecedents of CPC to impact the behavioral reaction of smartphone users mediated through the ingredients of privacy calculus theory. Besides, this study analyzes the moderating effects of regulation on the use of smartphones for financial transactions. This is also a novel approach of this study.



Chatterjee, S., Chaudhuri, R., Vrontis, D. and Hussain, Z. (2023), "Usage of smartphone for financial transactions: from the consumer privacy perspective", Journal of Consumer Marketing, Vol. 40 No. 2, pp. 193-208.



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