TY  - JOUR
AB  - 
VL  - 31
IS  - 5
SN  - 0736-3761
DO  - 10.1108/JCM-02-2014-0879
UR  - https://doi.org/10.1108/JCM-02-2014-0879
AU  - Sharad Agarwal
PY  - 2014
Y1  - 2014/01/01
TI  - Neuromarketing in Action: How to Talk and Sell to the Brain
T2  - Journal of Consumer Marketing
PB  - Emerald Group Publishing Limited
SP  - 404
EP  - 405
Y2  - 2024/09/23
ER  -