TY  - JOUR
AB  - 
VL  - 32
IS  - 2
SN  - 0736-3761
DO  - 10.1108/JCM-01-2015-1299
UR  - https://doi.org/10.1108/JCM-01-2015-1299
PY  - 2015
Y1  - 2015/01/01
TI  - Executive summary of “The influence of marketing on consumption behavior at the bottom of the pyramid”
T2  - Journal of Consumer Marketing
PB  - Emerald Group Publishing Limited
Y2  - 2024/05/07
ER  -