Heritage theory at work: how heritage policy in Toronto, Canada shapes a market with asymmetrical opportunities for professionals and tradespeople

Abstract

Purpose

Toronto's heritage program is reporting year over year growth in both the number of listed and designated properties and the amount of money secured for heritage projects. At the same time, it is widely recognized that heritage trade skills are in decline. The purpose of this research is to examine Toronto's heritage policy in its regulatory and economic context to understand why heritage trades are struggling while the heritage program and the market for heritage professional services flourish and to suggest solutions based on existing policy tools.

Design/methodology/approach

This research looks at the policy documents at the federal, provincial and municipal level that determine the minimum standard for heritage conservation in Toronto. It refers to secondary research on the economic context for these regulations to understand how they are applied and why they tend to produce certain outcomes. It introduces the regulatory context set by Canada's Standards and Guidelines for the Conservation of Historic Places and the Ontario Heritage Act. It goes on to analyse Toronto's local policy in more detail including density bonusing programs, the Toronto Official Plan and Heritage Conservation District planning standards.

Findings

Toronto's heritage policy creates asymmetrical opportunities for heritage professionals and heritage specializing tradespeople. While the work that heritage professionals do is required or strongly encouraged by policy and increases reliably with the amount of funding secured for heritage projects, heritage tradespeople do not enjoy similar advantages. Their work is not required in the same way as heritage professionals' or encouraged to the same degree, and money secured for heritage projects does not necessarily go towards work that would engage the building trades necessary to maintain heritage structures.

Originality/value

The value of job creation in heritage trades is a mainstay of heritage economic advocacy, and there is growing interest in the value of these trades skills as a resource for sustainable building practices. There is relatively little research considering how heritage policy and theory affect career opportunities for workers with these trades skills, and none that addresses those systemic pressures in the context of municipal heritage programs in Canada.

Citation

McElcheran, L. and Santana Quintero, M. (2022), "Heritage theory at work: how heritage policy in Toronto, Canada shapes a market with asymmetrical opportunities for professionals and tradespeople", Journal of Cultural Heritage Management and Sustainable Development, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JCHMSD-09-2021-0169