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Tracking sustainable development goals – a case study of Pakistan

Anam Javeed (Department of Management Sciences, University of Wah, Wah Cantt, Pakistan)
Muhammad Yar Khan (Department of Management Sciences, COMSATS University Islamabad, Wah Campus, Wah Cantt, Pakistan)
Mobashar Rehman (Faculty of Information and Communication Technology, Universiti Tunku Abdul Rahman, Kampar, Malaysia)
Asif Khurshid (Department of Management Sciences, Bahria University, Islamabad, Pakistan)

Journal of Cultural Heritage Management and Sustainable Development

ISSN: 2044-1266

Article publication date: 17 May 2021




The aim of this study is to gather and analyse the information regarding the level of awareness and commitment of the public as well as the organizations of Pakistan pertaining to sustainable development goals (SDGs).


A sample of 500 respondents in total including employs and general public is selected for their opinion regarding SDGs. The data was collected by personal administration of questionnaires in organizations and general public. The data has been collected from federal and provincial capitals of Pakistan. The data has been analysed using Smart PLS and the hypothesized relationships have been tested using regression analysis.


The level of awareness as well as level of commitment towards the fulfilment of SDGs varies across the cities of Pakistan according to the business volume and their affiliation with the United Nations.

Research limitations/implications

This study has been conducted in Pakistan only however a cross-country implementation of the framework and comparison would have yielded more in-depth facts.

Practical implications

This study provides the policy makers with the ground-level data regarding the awareness and commitment of Pakistani organizations and public towards SDG fulfilment. A glance towards the attitudes of the people towards the subject could also be seen through this study. It could be further utilized and referred by other researchers for comparison with their own studies regarding SDGs.


This a comprehensive study conducted at federal and provincial level of Pakistan which has yielded ground realities towards the implementation of SDGs. The results could be used for policy making and planning at national level.



The authors would like to thank Editor in Chief, Associate Editor, and the anonymous referees for their valuable comments. The authors would also like to take this opportunity to thank University of Wah, Wah Cantonment, Pakistan, COMSATS University Islamabad, Wah Campus, Pakistan, Universiti Tunku Abdul Rahman, Kajang, Malaysia, and Bahria University, Islamabad, Pakistan for sparing us to conduct this valuable research.


Javeed, A., Khan, M.Y., Rehman, M. and Khurshid, A. (2021), "Tracking sustainable development goals – a case study of Pakistan", Journal of Cultural Heritage Management and Sustainable Development, Vol. ahead-of-print No. ahead-of-print.



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