“Flying High, Landing Soft”: An innovative entrepreneurial curriculum for Chinese SMEs going abroad

Ye‐Sho Chen (E. J. Ourso College of Business, Louisiana State University, Baton Rouge, Louisiana, USA)
Edward Watson (E. J. Ourso College of Business, Louisiana State University, Baton Rouge, Louisiana, USA)
Edgard Cornacchione (Department of Accountancy and Actuarial Science, University of São Paulo, São Paulo, Brazil)
Renato Ferreira Leitão Azevedo (University of Illinois at Urbana‐Champaign, Urbana‐Champaign, Illinois, USA and University of São Paulo, São Paulo, Brazil)

Journal of Chinese Entrepreneurship

ISSN: 1756-1396

Publication date: 30 May 2013

Abstract

Purpose

There is an increased research interest in the recent phenomenon of Chinese small and medium‐sized businesses (SMEs) going abroad. The paper aims to enrich the literature by proposing a “Flying High, Landing Soft” curriculum helping Chinese SMEs going abroad. This innovative entrepreneurial curriculum is based on the Soft Landings program originally developed by the National Business Incubation Association. The objective of the curriculum is to provide a platform for students at various levels (undergraduate, graduate, and executive education) and business communities to engage in China‐USA‐Brazil entrepreneurship.

Design/methodology/approach

The “Flying High, Landing Soft” curriculum, consisting of three core elements (resources and networks; five steps process of coaching; cultivating storytellers), is grounded in the theories of input‐process‐output model of strategic entrepreneurship and docility‐based distributed cognition.

Findings

A “Flying High, Landing Soft” curriculum was developed to help the Chinese SMEs to invest in USA and Brazil. The curriculum is designed to take advantage of resources from the participating entities with the impact of enriching our students' educational experience and enabling business communities to engage in global business opportunities. The “Flying High, Landing Soft” curriculum is a win‐win program for everyone involved.

Practical implications

The curriculum is based on the Soft Landings International Incubator Designation program originally developed by the National Business Incubation Association. Since there is a need for the soft landings companies to go global, there is also a need for students to go global; the “Flying High, Landing Soft” curriculum is a merge of these two concepts.

Originality/value

The authors have developed a curriculum that links China‐USA‐Brazil entrepreneurs, investors, students and institutions to collaborate in order to help individuals to exploit market opportunities as well as use the process to educate students. This form of entrepreneurship curriculum is a contribution to our understanding about entrepreneurship, especially international entrepreneurship of SMEs.

Keywords

Citation

Chen, Y., Watson, E., Cornacchione, E. and Ferreira Leitão Azevedo, R. (2013), "“Flying High, Landing Soft”: An innovative entrepreneurial curriculum for Chinese SMEs going abroad", Journal of Chinese Entrepreneurship, Vol. 5 No. 2, pp. 122-143. https://doi.org/10.1108/JCE-10-2012-0025

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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