Potential of ecotourism as a mechanism to buoy community livelihoods: the case of Musina Municipality, Limpopo, South Africa

Purpose – This study evaluates prospects of using ecotourism industry to advance community livelihoods in Musina Municipality, Limpopo, South Africa. Design/methodology/approach – Using questionnaire surveys, interviews primarily, supplemented by focus group discussions and interviews, primary data has been collected reflective of the potentiality of ecotouristic activities inMusinaMunicipality. To a lesser extent, field observations contribute to these primary sources. Extra insights are obtained through documentary reviews (secondary sources). Data is analyzed using quantitative statistical techniques supplemented by qualitative approaches. Findings – The study confirmed substantial ecotourism potential of the Musina Municipality and that this potential is manifest irrespective of geographic and demographic factors. However, the study reports a low current ecotourism impact in the Musina Municipality with consequential minimal benefits accruing to the enhancement of the standard of living in the local community. An inference is made that the key gap area impeding the realization of ecotourism potential in the MusinaMunicipality is the absence of a well-articulated tourism strategy linked to the sustainable economic development of the communities involved. Several fruitful initiatives for ecotourism consonant with local factor endowments are proposed. Originality/value – Although, taken in topical isolation, matters of community livelihoods and sustainable development have been increasingly coming to the forefront of research on tourism, few studies have taken a holistic approach predicated on the integration of community livelihood and sustainable development roles of various forms of ecotourism in community development within many rural areas. This study represents the first case study employing an integrated approach to analyze ecotouristic potential of rural Musina Municipality, one of the driest areas in the far North of Limpopo Province, South Africa, characterized by low standard of living juxtaposed with high touristic potential.


Introduction
With limited access to basic amenities such as educational services and employment opportunities, rural communities often lag behind in terms of standard of living relative to their urban community counterparts in any given developing country. Rural communities in the Musina Municipality, South Africano differentlyare characterized by such marginalization (May, 1998;Shackleton et al., 2007;Ramaano, 2019). Thus, although South Africa, on the national level, constitutes as an upper-middle-income country in terms of the global income-per-capita pecking order, that high national ranking belies a maldistribution of income within the country. To level urban-rural discontinuities, eradicating rural poverty is critical (De Haan, 1999;Kirsten and Rogerson, 2002). Given these stark economic discontinuities, national and provincial governments have elevated improvement in rural standard of living as an economic priority in South Africa (Kirsten and Rogerson, 2002;Ramaano, 2019). To that end, the Integrated Sustainable Rural Development Strategy (ISRDS) was inaugurated to counter rising poverty and unemployment. The ISRDS sought to tap into the potential of rural areas beneficial particularly through the cultivation of entrepreneurship (South Africa, 2000). An important sector earmarked for rural development in the ISRDS is tourism industry [1] with tourism investment being viewed as a mechanism to empower marginalized populations falling under the rubric of previously disadvantaged individuals (PDIs) (Kirsten and Rogerson, 2002;Ramaano, 2019). The Musina rural communities are in urgent need of such investments to promote socioeconomic improvement and engender income sustainability (South Africa, 1996;Ramaano, 2019). However, the private sectors, baulking at supplying the level of investment in touristic enterprises needed, has evinced reticence to advance tourism in the rural areas of South Africa. Complexity and uncertainty regarding land ownership, poor infrastructure support, lack of an existing tourism market and risk aversion among financial institutions constitute the litany of factors driving this reticence (Kirsten and Rogerson, 2002).

Sustainable ecotourism as a fillip for boosting livelihoods
Sustainable ecotourism, as a trend in tourism development, evinces a discernible global trend (Ferreira, 2004;UNEP, 2016). Promoted as one of the fundamental routes of socioeconomic advancement, sustainable ecotourism has found a niche in the national development models of numerous countries (Liu et al., 2012;Ekanyake and Long, 2012;Nheta, 2017). Other sustainable activities complement ecotourism [2]. Sustainable ecotourism revolving around nature reserves and parks can boost the livelihoods of local communities living in and around these protected areas. In rural areas, the link between tourism and national development strategies designed to benefits the targeted beneficiaries is manifest (Banskota and Sherma, 1996;Scheyvens, 1999). To be effective in the capacity amelioration of rural livelihoods, however, tourism development ought to be designed to spur rural job creation and income generation targeted to the touristic potential of a particular rural community (Ashley et al., 2000;Ashley, 2002;Goodwin, 2002;Ryan and Page, 2012). Gains emanating from such targeted developments in tourism with respect to indigenous communities dwelling around the protected areas have been noted by Chok et al. (2007), Scheyvens (2007), Zhao and Ritchie (2007), Jamal and Stronza (2009) as well as Mitchell and Ashley (2010). In all these studies, a common observation manifests: rural employment, capacity building in enterprise development and management, advancement in social welfare and revenue creation stem from well-planned investment in rural enterprises in the touristic sector with concomitant increases in rural livelihoods (Spenceley, 2008;Mitchell and Ashley, 2010;Mugizi et al., 2017). However, such good planning necessitates that conservation area directors and ecotourism entrepreneurs coordinate and have access to essential information with respect to: the ecotouristic potential and factor endowments of any particular rural community as well to all concerned stakeholders integral to, or interacting with, the particular community, be they local inhabitants spanning or prospective tourists (Eagles and McCool, 2002;Ferreira, 2004). In the sampled villages within the Municipality, Big Tree Nature Reserve and Nwanedi Nature Reserve and Resort stand out as prominent potentially sustainable ecotouristic activities (Plates 1 and 2). The Musina Municipality is characterized by biodiversity such that sustainable economic potential of ecotourism (along with other sustainable tourism in the form of, e.g. cultural tourism) can be resourced in a way consonant with advancing community livelihood if planned and executed effectively (Ramaano, 2019). Regrettably, however, ecotourism potential often is suboptimally exploited such that the promised sustainability fails to manifest leaving local communities in situations of continued economic vulnerability. In the foreground of the juxtaposition of the high potential foryet currently meager returns actually accruing tocommunity livelihood derived from ecotourism, the prospects of using the sustainable tourism to advance community livelihoods in Musina Municipality, Limpopo, South Africa, encapsulate the raison d'être of this study: to analyze the extent to which sustainable tourism holds the key to advancing rural standards of living in the case of Musina Municipality, Limpopo, South Africa. Mechanism to buoy community livelihoods 1.2 Prospects for sustainable tourism and community-based natural resource management (CBNRM) activities Community-based natural resource management (CBNRM) involves local people uniting to protect their land, water, animals and plants so that they can use these natural resources to improve their lives and the lives of their children and grandchildren. It revolves around the supposition that peoples whose habitats are endowed with a natural resource, from which they derive livelihood, evince a greater interest in sustainable land use than any government or external organization. The CBNRM empowers every active member of the community to play a significant role in enhancing the status of their lives on multiple dimensionseconomic, cultural and even spiritual. As a management system in symbiosis with nature, CBNRM embeds economics with natural resources preservation to engender long-lasting profit to the community. Successful CBNRM can yield a host of positive outcomes including but not limited to: access to resources, improvements in farming and food supply, creation of jobs, growth in SMEs, improved opportunities for education and training, development of community institutions, improvement in health and in life span, preservation of cultural heritage (DEAT, 2003;Ramaano, 2019). In addition, bioprospecting [3] can be integrated into CBNRM in serving sustainability, community development and sustainable tourism (Ramaano, 2019(Ramaano, , 2021.

Literature review
Only a few studies are extant that explore the potential of sustainable tourism as a mechanism to buoy rural standards of living in South Africa. Opposing local economic empowerment solely on the basis of land reform, Govender van Wyk (2007) compared and endorsed various community-based tourism impacts on the livelihoods of local denizens in the Namaqualand Northern Cape. In turn, Acha Anyi (2014) investigated the actual impact on, and potential capacity to enhance, standards of living from sustainable tourism on Soshanguve communities. Snyman (2017) is adamant that ecotourism got implemented as a latent resolution for local development and biodiversity preservation in emerging countries. Dieke (2001) appraised the ecotourism potentials for both Kenya and South Africa. He views them as the most high-profiled address target within the sector. Eshun (2014) employed a mixed-method technique to examine the impacts of ecotourism based on a study of Kakum National Park and Boabeng-Fiema Monkey Sanctuary in Ghana. The study found that ecotourism is a fundamental vehicle for biodiversity protection in Ghana; however, its substantial contribution to livelihoods development remains insufficiently realized.
Concerning Okavango Delta in Botswana, Mbaiwa (2015) reflects on the milestone of years of ecotourism activities. He is resolute that its nature has been that of a two-way fold of success and failure associated with various factors such as lack of managerial and marketing skills. Goodwin (2008) observes a need to improve partnerships in ecotourism entities and local communities to facilitate substantial benefits. Ryan (2001) estimated the "unspoiled" nature of the marginalized South Pacific regions as a potential ecotourist benefit for the locals.

Location and characteristics
Situated in the distant north-eastern part of the Limpopo Province, conterminous to Zimbabwe in the North and Mozambique on the East side next to the Kruger National Park, Musina Municipality forms part of the Vhembe District Municipality [4] (see Figure 1).
Generally, the Musina Municipality has an abundance of community-based natural resources potential judged by its natural biodiversity [5]. Various land usessuch as JBSED 1,1 agriculture, game farming, hunting, mining, forestry and tourismabound. Wilderness is plentiful sustained by annual rainfall of approximately 500 mm per annum (Poto and Mashela, 2008). Plate 3 shows the Tourism Information Center in Musina town, while Plate 4 presents Tshipise Forever Resort just outside Musina town (see Plate 2).

Data and methods
The methods utilized in this study intended to evaluate the prospects of using the tourism industry to advance community livelihoods in Musina Municipality, Limpopo, South Africa, based on intelligence garnered from local sources. The study employed a mixed-methods (quantitative/qualitative design) in which, apart from presentation of descriptive statistics, ANOVA is conducted. Primary data was drawn from purposive sampling [6] through questionnaires as the input for the qualitative analysiswith focus groups and interviews [7] serving as the primary basis for supplemental analysis using qualitative approach to such primary data. In that vein, primary data was extended to include field observation. Finally, some secondary data was gleaned from documentary sources. In the process, ethical research standards were observed and required permissions obtained.
3.2.1 Sample size calculation and rationale of the study. The sample size got calculated using Taro Yamane's formula (Yamane, 1973). n 5 N / (1 þ Ne 2 ), where n is the sample size, N is the population size and e is the precision level. The presented study area includes Folovhodwe, Gumela, Tshipise and Zwigodini villages in Musina Municipality and has a population of 4,947. With a precision level set at 5% (e 5 0.05), the sample size of the study area was fixed at 370. The degree of impoverishment and proximity of the villages to the protected areas influenced the choice of the study area. Ultimately, these four villages were orderly and purposefully selected. Folovhodwe, Gumela, Tshipise and Zwigodini are coterminous to various tourism  Mechanism to buoy community livelihoods entities such as the Nwanedi Nature Reserve, Sagole Spa (Hot Spring) and the "Big Tree Nature Reserve," among the rest (Table 1). Table 1 displays the distribution of questionnaires within the sampled villages in the Musina municipal area. Table 2 presents the interviews undertaken with personnel affiliated with adjacent touristic entities in the study area.
To supplement data acquired through questionnaire surveys (n 5 370), interviews (n 5 30) and focus group discussions (n 5 20) provided additional input. Field surveys served as a modality to cross-check data from other sources. For this study, the Musina previous Integrated 3.2.2 Analytical methods. Questionnaire survey is used to elicit responses from respondents whose demographic profile is evaluated using ANOVA to determine whether any key demographic (village habitation/household size/sex/education level) significantly impacts perceptions with respect to ecotourism potential (in terms of proximity and empowerment), actual livelihood benefit from ecotourism, actual ecotourism development activity levels and effectiveness of strategic economic turnaround plans. Accordingly, the following null hypotheses (NHs) are posited: NH11. Village habitation has no effect on ecotourism potential in term of proximity.
NH12. Village habitation has no effect on ecotourism potential in terms of empowerment.
NH13. Village habitation has no effect on ecotourism potential in terms of actual ecotourism development activity levels.
NH14. Village habitation has no effect on ecotourism potential in terms of effectiveness of strategic economic turnaround plans.

NH21.
Household size has no effect on ecotourism potential in term of proximity.
NH22. Household size has no effect on ecotourism potential in terms of empowerment.
NH23. Household size has no effect on ecotourism potential in terms of actual ecotourism development activity levels.
NH24. Household size has no effect on ecotourism potential in terms of effectiveness of strategic economic turnaround plans. Mechanism to buoy community livelihoods NH31. Sex distribution has no effect on ecotourism potential in term of proximity.
NH32. Sex distribution has no effect on ecotourism potential in terms of empowerment.
NH33. Sex distribution has no effect on ecotourism potential in terms of actual ecotourism development activity levels.
NH34. Sex distribution has no effect on ecotourism potential in terms of effectiveness of strategic economic turnaround plans.
NH41. Education level has no effect on ecotourism potential in term of proximity.
NH42. Education level has no effect on ecotourism potential in terms of empowerment.
NH43. Education level has no effect on ecotourism potential in terms of actual ecotourism development activity levels.
NH44. Education level has no effect on ecotourism potential in terms of effectiveness of strategic economic turnaround plans.

NH51.
Economic privation perception has no effect on ecotourism potential in term of proximity.
NH52. Economic privation perception has no effect on ecotourism potential in terms of empowerment.
NH53. Economic privation perception has no effect on ecotourism potential in terms of actual ecotourism development activity levels.
NH54. Economic privation perception has no effect on ecotourism potential in terms of effectiveness of strategic economic turnaround plans.
Qualitative analysis is used to corroborate results from the hypotheses testing and to provide additional insights into the results obtained.

Results and discussions 4.1 Descriptive statistics
This results section presents information on the geographical, household size, sex and education profiles of respondents in the study area. 4.1.1 Distribution by geography (village) of the respondents. This section presents the sample and population size of each of the four villages: Folovhodwe (2,806), Gumela (383), Tshipise (1,052) and Zwigodini (706) (  Municipality, 2007Municipality, , 2017Municipality, , and 2019. 4.1.2 Distribution by household size of the respondents. Driving basic community needs, household size evinces "a strong negative correlation with consumption (or income) per capita in developing countries" Lanjouw and Ravallion (1995) that ecotourism strategy needs to account for at the community level for achieving sustainable development as a motor for rural employment. Among total respondents in the survey, the household size ranged from 1 to 2 to 7þ members; however, the bulk of the household size (37.2%) comprises 3-4 and 5-6 members apiece as depicted in Table 4. (See graphical depiction in Figure 2). In contrast, 13.4% of respondents have 7þ members and, in the smallest segment, only 11.6% of the respondents have 1-2 members. Household size provides insights into the sources and consequences of impoverishment and for the demand of basic needs such as energy, food security, education, health and sanitation. Food security entails the stability of supplies, food availability and accessibility to the household members (Maxwell, 2001). Obtaining data on the household sizes sheds light on socioeconomic status and impoverishment within communities.   Ramaano (2021) determined that the population of the study area consists of 55% men and 45% women. The sample size [men (55.4%)/women (44.5%)] (Table 5) roughly comports with that above-cited distribution of population identified by Ramaano. 4.1.4 Distribution by educational level of the respondents. Perceptions with respect to ecotourism and environmental activities may reflect differences in educational levels attained by segments of the sampled population. Table 6 [8] depicts the educational status of the respondents in the Musina municipal area. (See graphical depiction in Figure 3). Among total surveyed respondents, the same number have obtained secondary level as have obtained only elementary level of educationthat is 33.7%. However, 21.8% have undergone some education at the tertiary level with only 11.6% lacking any formal education. Presumably, the higher the level of educational attainment, the greater the capacity of any member of the community to contribute productively to (in addition to comprehend better the role of) regionally-and locally ordained policy and strategies designed to promote ecotourism, community development and environmental management. In addition, well-funded sustainable ecotourism can finance the educational achievements of the community through tertiary education sponsorships.
4.1.5 Distribution in perception of economic privation of the respondents. Data in Table 7 [9] indicate that a total of 138 respondents (37.2%) identified "inadequate biodiversity maintenance" as the centerpiece of their day-to-day challenges. However, 108 respondents  Table 6. Distribution by education level of the respondents JBSED 1,1 (29.1%) chose "inefficient water services" and 57 respondents (15.4%) selected "shortage of adequate health facilities," whereas 35 respondents chose "lack of electricity supply." On the other hand, an overall total of just 17 respondents selected "food insecurity." No respondents checked "poor education" or "others" challenges. Information obtained through focus groups corroborated these findings ordering gaps in service priorities in descending order [10]. Data delimiting precedence of service delivery deficiencies for most villages in rural areasnamely inefficient water services, inadequate health services and, in particular, inadequate biodiversity managementcomport with the findings of Ramaano (2019) in many rural areas in Limpopo. Thus, in this study, the prospect of using the tourism industry to advance community livelihoods should rest on devising a holistic and comprehensive strategy that capitalizes on the synergies among all valuable resources and biodiversity in the study area. Therefore tourism is an incentive, trendsetter and motivating aspect for comprehensive development. Hence, the latter will curb the debilitating challenges such as inefficient water services, inadequate health services and biodiversity management in the study area.
4.2 Tourism potential within the study area 4.2.1 Responses from the community with respect to tourism venture proximity. Data in (Table 8) [11] indicate that a majority total of 240 respondents (64.8%) identified the Nwanedi Nature Reserve and Resort as the most proximate venture or activity in relation to their domicile that they are aware of in their local area. In contrast, a moderate number of 78 respondents likewise identified Tshipise Sagole spa, whereas only 52 respondents (14.0%) so identified The Big Tree Nature Reserve. Nwanedi nature reserve and resort is dominant in the environs of Gumela and Folovhodwe villages. In actuality, all the ventures are the major ones within their respective villages. In the same vein, 100% of respondents from discussion held with focus groups (n 5 20) shared the same impressions with respect to proximity. [12] Photographic evidence corroborates the accuracy of these observations. (See also Plates 1 and 3). Representatives from six adjacent tourism ventures and entities from the Nwanedi Nature Reserve, the Big Tree Nature Reserve, the Big Tree Holiday Accommodation, Beria Madzonga Resort, Manalani Lodge and Musina LED and Tourism Info Entity confirm that there is ecotourism potential within their areas [13].
4.2.2 Impacts of tourism activities on the livelihoods of local communities in the study area. 4.2.2.1 Responses on any empowerment or benefits from the adjacent tourism venture. Data in (Table 9)     . It shows that tourism issues are not run proficiently within the study area. Thus, current tourism developments seem to do less to capacitate the economy and livelihoods of the communities. Therefore, there is an urgent obligation to improve tourism endeavors, thus, underpinned by a robust master plan and tourism strategy. There exist possibilities to advance the communities in the study area. On the same note, the study revealed that 76.6% of the interviewed respondents within tourism ventures and entities conveyed that they do not know about other tourism ventures and entities empowering the adjacent local communities around them. The 23.3% indicated to have some knowledge about such empowerment on locals (n 5 30) (Key informant interviews within the six sampled tourism ventures and entities April 8/9/10, 2019, during the mornings and afternoons). Likewise, 95% of respondents from focus group discussions expressed the same on not getting enough benefits from tourism welfare (n 5 20) (Focus group discussions within all the sampled villages [mornings and afternoons] March 17/18/19/20, 2019). Hence, both document review and physical observation assisted in such data through literature reviews and pictures of some neglected tourism activities. Table 10 [14] indicate that a majority total of 337 respondents (91.0%) replied "none" to socioeconomic benefits from the use of main or any tourism enterprise within or nearby their area. Another 33 respondents (8.9%) responded to be "insignificant" with respect to receiving socioeconomic benefits from the aforementioned ventures and entities. Not a single respondent indicated either a "significant" or "very significant" benefit. These reported perceptions indicate that extant ecotouristic activities are not contribution to amelioration of the economic livelihoods of the indigenous proximate populations. Of the interviewed respondents within tourism ventures and entities conveyed, considered collectively, only seven respondents (23.3%) responded affirmatively to awareness of tourism ventures and entities having a significant positive impact on proximate local communities. However, the majority of such respondents accorded some positive aspect of only the form of a "trickledown" effect. [About 90% of respondents from focus groups shared the same sentiments on this instance (n 5 20) [15]]. From the Big Tree Nature Reserve (Zwigodini Madifha), however, all respondents maintained that local people enjoy employment opportunities from the extant ecotourism enterprises in their local area of habitation. In a similar vein, many respondents  Table 9. Responses on any empowerment or benefits from the adjacent tourism venture JBSED 1,1 from the LED and Tourism info Center (Musina municipal offices) shared the impression that local inhabitants benefit from the tourism ventures around them through the belief that these denizens benefit by selling off their local produce and artifacts to tourists who visit the environs. To a lesser extent, these informants report that some of the locals secure employment within ventures and entities affiliated with ecotourism. Similar sentiments were noted from respondents from Nwanedi nature reserve and resort (Gumela and Folovhodwe villages gates) who likewise underscored, consonant with the responses gleaned from the LED and Tourism info Center (Musina municipal offices), that local inhabitants enjoy pecuniary advantages from opportunities afforded by local ecotourism.

Responses on how tourism benefits affect their livelihoods and daily basis. Data in
4.2.3 Major potential tourism development attraction activities within the study area. 4.2.3.1 Responses on major potential tourism development attraction activities in their area. Data in Table 11 [16] show that a total of 182 respondents (49.1%) indicated that various tree species [17] hold major potential as sources for the attraction of tourists to visit the local environs in which they reside. Other respondents indicated other major local potential tourism development attractions: 97 respondents (26.2%) selected agricultural sites; 34 respondents 9.1%, art crafts; 19 respondents, natural heritage; but only 8 respondents, ancient rock paintings. In contrast, 28 respondents (7.5%) chose nil indicative of their conviction that there is no major potential source of ecotouristic attraction. Not a single respondent indicated any confidence that game reserves and accommodation lodges hold ecotouristic prospects. [About 95% of respondents from focus group discussions [18] shared the similar impressions on the distribution of sources linked to ecotouristic potential.] However, secondary (documentary) sources, while recognizing the potential of indigenous species and resources as a potential basis for generating income through ecotourism that can percolate throughout the community (Ramaano, 2019(Ramaano, , 2021, stipulate some limitations to sustainability of ecotourism specifically derived from plant and tree species. Shackleton et al. (2007) showed that forests and savannas furnish have been harnessed with mixed success to buoy the prosperity of rural communities with the degree of success in generating sustainable livelihoods depending on the extent of the alignment of conservation with poverty alleviation plans and policies. Different ecosystems offer alternative bases of ecotourism with varied potential for sustainable economic activities. What may hold great potential in one regionfor instance, the Central Himalayas [19]may hold much less potential in another. An exception, however, may be fuel wood [20].     (Ramaano, 2019). Cases in point, identified by Ramaano (2021), are plant species such as aloe vera, which can play a vital role within medical tourism fostering economic development on the community level. In addition, Marula trees [Sclerocarya birrea], harvested and processed for brewing marula beers, and, likewise, Baobabs [Adansonia digitata], cultivated not only for their fruits, but also for cosmetic oil extracted from their bark and seedlings. Ventures such as Nwanedi Nature Reserve and Tshipise Resort have accommodation chalets with access to marula beer taps. Local community-based initiatives involving inputs from Community Tourism (CT), bioprospecting of natural resources and CBNRM offer the greatest potential for sustainable ecotourism involving community entrepreneurship. Supplying ecotouristic enterprises with a sustainable harvest of fuel wood, from local community producers, could be a beneficial undertaking. 4.2.4 Turnaround strategy for communities and environmental sustainability of tourism. 4.2.4.1 Responses with respect to actual knowledge concerning village-level turnaround strategy. Data in Table 12 [21] indicate that, among 359 respondents (97.0%), no knowledge prevails of any turnaround or improvement strategy undertaken by local communities for the betterment of environmentally sustainable tourism in their villages. Only 11 respondents (2.9%) responded positively to having such knowledge. Likewise, 95% of respondents from focus group discussions [22] expressed no knowledge of turnaround strategy within their communities. Among the interviewed respondents within tourism ventures and entities, [23] 93.3% affirmed that there is no turnaround strategy planned concerning the betterment of the environmental sustainability of tourism and sustainability in the study area. Almost all of the remainder (6.6%) conceded at most a modicum of development currently in incipient planning stages. Only two respondents [24] responded affirmatively about the existence of a turnaround strategy designed to serve as a fillip to buoy sustainable ecotourism. To that end, they mentioned the planned building of other tourism parks within villages of the Musina Municipality serving to curb possible detrimental effects of conventional tourism with a view to ultimately preserving the biodiversity. Mechanism to buoy community livelihoods privation impacts perceptions of ecotourism potential (in terms of both proximity and empowerment), appraisal of actual ecotourism activities and effectiveness of strategic economic turnaround plans. Economic potential of ecotourism is assessed as very high. However, the level of actual ecotouristic activities undertaken in Musina Municipality vastly dwarfs this potential and remains largely unrealized. Ecotourism development activities are not sufficiently empowering local communities in the study area. While, locally, part of the economy, tourism is not, as practiced, a sustainable practice and deviates from ecotourism. Strategic economic turnaround plans for the local area are widely regarded as a failure. Coordination between local communities, Government and Nongovernmental Organisations dealing with ecotourism, together with local and external stakeholders, is not at a level sufficient to generate sustainable growth with a view to counteracting the deleterious effect of negative externalitiesland pollution, cutting of trees without replanting, overgrazing and overcultivation (which are apparent in the area from visual observation through site visits). An effective tourism strategy ought to integrate socioeconomic, technical and environmental factors linked to community livelihood improvement in the study area.

Conclusions
The study showed that the Musina Municipality offers an abundance of sustainable ecotourism potential. This potential derives from a range of natural resource assets and factor endowments in the study area. While Ramaano (2019) correctly identified local ecotouristic potential as encompassing agricultural sites, arts and crafts, significant indigenous plants and tree species, fauna, as well as heritage legacy resources, this study specifically suggests that tree species (marula and baobab) are among the main potential touristic attractions in the area. Apart from ecotourism, ethnobotanicals within the area of conservancies hold prospect as being viable sources of new product development that could sustain medical tourism and, in collaboration with international pharmaceutical companies, could even be exported. To these potentials, beyond agro-and medical tourism, can be added adventure, cultural and heritage tourismthe "optimal" mix to be determined through future research on the subject matter. Figure 4 illustrates the principles of sustainable tourism that ecotourism banks on. Meanwhile, Figure 5   Notes 1. Indeed, as early as the 1998 Job Summit in South Africa, the tourism sector was showcased as a mechanism to curb unemployment, generate income and alleviate poverty in rural areas. The White Paper on the development and promotion of tourism in South Africa not only deems the tourism sector as a national priority, but it also asserts that tourism has to be advanced in a mode that leads to better life quality for every South African (South Africa, 1996;DEAT, 2000a, b;Keyser, 2002).

SOCIO-CULTURAL
2. Ecotourism can improve permaculture and horticulture by providing secondary and alternative revenues (Ramaano, 2019). Specifically, farm tourism (agro-tourism) developments may elevate the standard of living of rural residents (Ramaano, 2021). Agronomy and agro-industrial education are significant dimensions in promoting and boosting agricultural production. Aligning education with vocational skills needed to undertake enterprises and initiatives involving a medley of agro-, cultural and sustainable tourism in rural milieus, such as in the current study area, should be prioritized by national, regional and local authorities.  Mechanism to buoy community livelihoods 3. Any endeavor designed to amalgamate biological resources with linked indigenous knowledge for economic exploitation. It is also known as biodiversity prospecting. Bioprospecting, in conjunction with partnerships and agreements with external actors, can be a fundamental part of medical tourism in the rural communities that dwell next to the protected areas. For example, pharmaceutical products derived from ethnobotanicals within the areas of conservancies can be produced in conjunction with knowledge inputs from international pharmaceutical companies.
4. Situated between 22 25' 00" and 22 50' 00" E lines of latitude and between 30 20' 15" and 31 01' 22" S lines of longitudes. See (Figure 1)  6. A purposive sample is a nonprobability sample. It is selected based on population features and the aim of the study. The reason for nominating this kind of sampling was that the researcher believed that he could obtain a representative sample by using the reasonable mind, which would ensue in conserving time and money (Patton, 2001;Ramaano, 2019Ramaano, , 2021. 7. Distinguished informants had varied preferences for meeting times; some chose morning sessions while others went for afternoon slots as per earlier arrangements. Also, distance nature influenced research sessions. Concerning the entire investigation process, closer areas got morning slots, while afternoons were for too distant ones. In this way, a variety of data was gleaned from both local communities and adjacent tourism ventures.  20. Fuel wood is the prime energy source for residential destinations in the developing world in rural and city contexts (Madubansi and Shackleton, 2007). In most rural areas, it is from the notable Mopani trees [Colophospermum mopane]. 24. Solely the respondents from LED (Local Economic Development) and tourism info center (Musina municipal offices).