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The crusade of digital disruption

Kurt Matzler (Department of Strategic Management, Marketing and Tourism, University of Innsbruck, Innsbruck, Austria)
Stephan Friedrich von den Eichen (IMP, Munich, Germany and University of Bremen, Bremen, Germany)
Markus Anschober (IMP, Innsbruck, Austria)
Thomas Kohler (Hawaii Pacific University, Honolulu, Hawaii, USA)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 November 2018

Issue publication date: 20 November 2018

Downloads
3045

Abstract

Purpose

This paper aims to help managers understand digital disruption and implement strategies that will support the digital transformation of companies. Traditional companies need to learn from disruptive ventures and reimagine their business models based on digitalization.

Design/methodology/approach

The study is based on multiple case studies of both disruptive startups and established organizations navigating digital transformations.

Findings

The authors introduce three levels of digitalization to build a framework of six different value creation stages that result from digitalization. Companies need to create digital products, enhance their processes with digital technology and most important reimagine their business models.

Practical implications

Managers receive guidance on how to deal with digital disruption. They can learn from pathfinding companies that successfully leveraged digital technology to create and capture new value.

Originality/value

The original contribution of this paper is a simple and useful framework to understand and leverage digital disruption.

Keywords

Citation

Matzler, K., Friedrich von den Eichen, S., Anschober, M. and Kohler, T. (2018), "The crusade of digital disruption", Journal of Business Strategy, Vol. 39 No. 6, pp. 13-20. https://doi.org/10.1108/JBS-12-2017-0187

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited