Auto makers and radical innovation: culture, capital and talent form road blocks
ISSN: 0275-6668
Article publication date: 25 March 2021
Issue publication date: 2 June 2022
Abstract
Purpose
This paper aims to investigate car manufacturers’ constraints to innovate radically.
Design/methodology/approach
Automotive case study.
Findings
First, cultural constraints hold them back, for example, reflected in legacy power structures and failure aversion. Second, car manufacturers face cash constraints as they have to exploit their core business while exploring potential future profit pools. Third, talent gaps in digital and some non-digital areas are a challenge for incumbents while competing with digital-native firms such as Tesla.
Originality/value
This paper elevates a fragmented literature strand on constraints to innovate.
Keywords
Acknowledgements
Funding: No external funding has been received.Conflicts of interest/Competing interests: The author has no conflict of interest to disclose.
Citation
Hoeft, F. (2022), "Auto makers and radical innovation: culture, capital and talent form road blocks", Journal of Business Strategy, Vol. 43 No. 4, pp. 210-221. https://doi.org/10.1108/JBS-11-2020-0261
Publisher
:Emerald Publishing Limited
Copyright © 2021, Emerald Publishing Limited