TY  - JOUR
AB  - Purpose The purpose of this paper is to explore and illustrate how organizations may use online communities strategically to adapt to a changing business environment, specifically from a dynamic capabilities perspective.Design/methodology/approach The paper presents empirical evidence from three cases.Findings Online communities may help organizations to adapt to a changing business environment by allowing them to sense opportunities and threats, seize opportunities and reconfigure organizational assets.Research limitations/implications The paper contributes to both the strategy and the information systems literatures by providing empirical insights into the strategic use of online communities.Practical implications The results of the paper are relevant for managers, helping them to understand the strategic role online communities (may) play and illustrating ways to use them accordingly.Originality/value The paper addresses a previously defined gap in the literature and provides novel empirical evidence. As online communities become integral parts of digital strategy and open innovation initiatives, the paper is both timely and relevant.
VL  - 38
IS  - 5
SN  - 0275-6668
DO  - 10.1108/JBS-09-2016-0088
UR  - https://doi.org/10.1108/JBS-09-2016-0088
AU  - Wagner David
AU  - Wenzel Matthias
AU  - Wagner Heinz-Theo
AU  - Koch Jochen
PY  - 2017
Y1  - 2017/01/01
TI  - Sense, seize, reconfigure: online communities as strategic assets
T2  - Journal of Business Strategy
PB  - Emerald Publishing Limited
SP  - 27
EP  - 34
Y2  - 2024/04/25
ER  -