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Cybersecurity and the new firm: surviving online threats

Vallari Chandna (Austin E. Cofrin School of Business, University of Wisconsin-Green Bay, Green Bay, USA)
Praneet Tiwari (Austin E. Cofrin School of Business, University of Wisconsin-Green Bay, Green Bay, USA)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 25 October 2021

338

Abstract

Purpose

Nascent firms and startups are often subject to challenges that their more mature counterparts can avoid. While cybersecurity is an issue that all firms contend with, it is especially challenging for new entrepreneurial ventures who lack the resources and capabilities of established firms. The purpose of this paper is to seek to delve deeper into the cybersecurity and risk management needs of small firms and startups.

Design/methodology/approach

Extant literature and available tools are explored to develop a usable framework applicable to small firms and new entrepreneurial ventures.

Findings

The liabilities of newness and smallness make entrepreneurial ventures a unique context in which to study the significance of cybersecurity and data privacy risk management. The authors offer an overview of issues and potential solutions relevant to entrepreneurial ventures.

Research limitations/implications

While offering practical insights, the work is a theoretical framework. The framework will enable researchers to develop more nuanced theory when it comes to cybersecurity and data privacy risk management.

Practical implications

The framework illustrates four distinct contexts for cybersecurity and risk management when it comes to the needs of small firms and startups. Adoption levels are explained, and small business operators and entrepreneurs can thus use the framework to determine the most appropriate approach for their enterprise.

Originality/value

The authors develop a framework illustrating adoption of different security and risk management practices by entrepreneurial ventures based on their specific needs and context. The authors thus offer practical solutions for startups and nascent firms regarding cybersecurity and privacy management.

Keywords

Citation

Chandna, V. and Tiwari, P. (2021), "Cybersecurity and the new firm: surviving online threats", Journal of Business Strategy, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JBS-08-2021-0146

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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